Is an Automotive Franchise for You?

May 18, 2012 By admin Leave a Comment

Is an Automotive Franchise for You?

Have you always had a passion for cars? And often thought of having your own business? The time is now to check out the many automotive franchise opportunities available with little start up investment and plenty of rewarding benefits. The number of franchises is increasing as more consumers realize the great earning potential and appeal of becoming a business owner. There are many automotive franchises available catering to various kinds of car maintenance, repair and sales depending on your individual preference and interest.

With franchise opportunities ranging from windshield repair, oil changes, auto parts and even automotive insurance, there is sure to be one that is right for you. While there are several considerations in determining which automotive franchise would be the most suitable, the benefits of purchasing your own franchise are clearly favorable. Just imagine how satisfying it would be to go to work each day knowing that you are your own boss and the business that you operate is your own.

Which Automotive Franchise is the One for You?

There are many factors that might be important as you decide if an automotive franchise is the kind of business that you want to purchase. If you enjoy the busy shop atmosphere and have a special interest in cars and the many aspects of the automotive industry, a franchise in which you can invest and build a solid, long-lasting business that is car-related, may be the one you are looking for.

As well as the general type of franchise, you may also want to know what kind of investment and initial start-up costs are associated with purchasing an auto franchise. Many of the top car franchises available require minimal up front costs. For example, a Novus Glass Windshield Repair franchise has initial investment costs starting at only $14,900. This is very affordable and provides limited risk when you consider the popularity of this kind of franchise and the potential business and profit as it grows over time. If you are more interested in automotive accessories, you could purchase a Millennium Plus franchise in which you become a GPS distributor with an initial investment of just $10,000 and you can even run your business from your own home!

While there are many automotive franchises available at very reasonable investment costs, there are also plenty of other franchises that offer solid and proven earning potential with the added assurance of owning your own business and boasting a brand name service. The initial start-up costs may vary but the decision to become a franchise owner puts you in a very advantageous position from day one. Since today’s consumer often seeks businesses with familiar names and a good reputation, a franchise may be a wise investment since the brand name provides an immediate client base. Although there is definitely a great deal of work and determination necessary to build your franchise into a strong and thriving venture, you need not start from scratch as you would with a non-franchise business.

Other Important Considerations

Deciding on the particular auto franchise may be one of your first considerations but learning about various other aspects of having your own business may be just as important. Being a franchise owner has a number of benefits. From taking advantage of the franchise name, to the potential income potential, the benefits are many.

When you purchase an automotive franchise, you automatically access a complete and proven business operating system that covers virtually all aspects of operating that particular franchise. Essentially, the framework is already in place and the franchise will provide extensive instruction and support before, during and after your purchase. After all, it is their name and reputation that comes with your franchise and all legitimate franchisers want to ensure that your business represents their company in a strong and positive way. Their ongoing interest and training keeps you on top of the latest franchise information and up-to-date with any changes or new company initiatives.

Franchise owners pay pre-determined “royalties” to the franchisers depending on the size and income related to the car franchise. Before purchasing your own, make sure that you discuss all these operating details and get it in writing. Reputable franchisers will have no issues in providing this information and will be very willing to explain the system fully and answer any questions that you may have about any of the business aspects of your auto franchise. There are also some legal considerations as well and these should be reviewed carefully as you decide whether your own automotive franchise is the business for you.

Location is another consideration that may be crucial in determining if a car franchise is feasible as well. Some of the current franchises available may be operated from your own home. So you must decide whether you have adequate space and if it would be possible to run your own business with your home as central base. Some of the bigger franchises require a larger location that would not be appropriate as a home based business. Automotive franchises such as a Meineke Car Care Center or Eagle Transmission involve greater space requirements and significant amounts of equipment that would simply not be suitable for a business at home.

Something to Think About

Is an automotive franchise in your future? The benefits are clear as the strong base and proven potential for success in franchise ownership in the industry gains attention worldwide. Making the decision to purchase your own franchise is indeed a huge responsibility but it may also be the answer to your desire to experience business ownership and the ability to work for yourself.

Ultimately, an automotive franchise has many attractive features and it is definitely a franchise that could generate a significant amount of business since most consumers own or operate vehicles. So, the need is there. An automotive franchise may be a great way to tap into that earning potential. If becoming a business owner in the automotive industry appeals to you, a franchise may be exactly the way to a bright and profitable future!

Is an Automotive Franchise for You?

Research automotive franchise opportunities, including franchises for sale, at Franchise Gator!

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Automotive Reviews and Skeptical Journalism

May 17, 2012 By admin Leave a Comment

Automotive Reviews and Skeptical Journalism

When we hear the words ‘automotive reviews’ we think of comparative tests, investigations, technical details, advantages and disadvantages of a particular car model. People are most interested in automotive reviews when they are about to purchase a vehicle. This is an important decision for the potential buyer since the car may remain in his/her possession for many years. Actually, statistics say that the purchase of a car is the second largest expense for many people. In developing countries, the situation is even worse than that, as choosing a certain car is sometimes a life commitment for those people. Under these circumstances, automotive reviews are a must. No automobile is to be purchased without having consulted its review.

Automotive reviews are useful for all kinds of customers, from those are simply interested in buying a cheap car with good gas mileage to those who are mostly interested in design and comfort. To all these people the purchase of a car may appear as a very challenging experience, since the auto market is vast and the lack of experience can prove to be a serious drawback. Needless to say all those interested in purchasing a car should follow the latest automotive news in order to keep up with what is new in this vast and complicated area. However, automotive reviews cannot be found on television every day, nor do they appear in newspapers. Moreover, specialized media, such as auto magazines, which are issued weekly or monthly, may not give the automotive reviews you need when you need them. Therefore, a good source of accurate and reliable automotive reviews is the Internet. Automotive blogs are full of information with and about cars and many related topics. In addition, you get more than statistics or official figures, because people like you have posted their comments or facts from personal experience on those car blogs. Sometimes this beats all automotive reviews.

As we have stated before, there are many sources of automotive news and reviews. The problem is that some of them may not be as reliable as we think and this can be damaging to the consumer. There are times when the interests of certain companies stand in the way of giving consumers honest advice. A good share of criticism is not a must have for automotive reviews. However, skeptical journalism is proof that the consumer’ s best interest is at the top of the priority list. Auto magazines present a lot of automotive reviews because that’s their line of work, but they will rarely point out possible flaws of automobiles.

Everyone will agree that in the auto magazines or TV shows, the automotive reviews sound a little too good to be true. You can check out the latest automotive news in magazines and on TV shows, but as far as the reviews are concerned, you should only trust what you see with your own eyes. This may turn out to be a little difficult at times, but fortunately we live in the technology era, and seeing it for yourself is now possible on the internet. If a car reviewer speaks of some less appealing features of a certain automobile, there’s the chance of actually seeing them by means of multimedia. Criticism equals bad publicity, so when it comes to magazines or television shows, there’s a good chance that the consumer will be deprived of his right to be honestly and correctly informed. Therefore, the internet remains the most reliable source of both automotive news and automotive reviews.

Automotive Reviews and Skeptical Journalism

For more resources about automotive news and especially about automotive reviews please review this website http://www.car-spin.com

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Things You Must Know About Automotive Courses

May 11, 2012 By admin Leave a Comment

Things You Must Know About Automotive Courses

In spite of the world wide recession the retail sector of automotive is thriving day by day. One can make a lucrative business in this sector, provided he needs to have the technical knowledge, the know how of what to do and hands on practical experience of working with vehicles. There are many schools all around the world which offers different automotive courses readily. The available colleges and schools offer all the courses that one needs to learn in order to handle the various demands of the retail market. Now, many courses that are not available on campus are available online and through this one can get knowledge without going to school or college. These automotive courses become a part of the distance study programs offered by the universities.

Automotive courses offered by many schools are designed to match different segment of people. Some schools offer courses which are as short as one week. These short courses are mainly structured for people who are already in automotive business and they feel that it is necessary to enhance their existing skills and knowledge by learning about the new technology and practices. Short automotive courses are perfect for people who are hard pressed for time and can only spend few hours in a day at school to learn new innovative methods. These courses are created for convenience to suit each individual’s requirement.

Most courses are full time, which include class room study, hands on experience in work shops and practical experience in managing and operating an automotive facility. The course aims in equipping their students with technical knowledge, practical skill and managerial quality to help them to start their own automotive unit or get an employment in top auto firm in the country. When the students graduate they would have had hands on experience of working on different parts of the vehicles.

Several colleges around the world offer automotive courses like automotive technology, automotive service technicians, automotive management, automotive mechanical technology, automotive vehicle body and many more.

A course based on car maintenance will educate the students to learn the basic working of a car and what is required to maintain the car in good condition. One is educated about the various parts of the car, their functioning and what to look for when there is a trouble.

Another popular automotive course which has become rapidly popular with car fanatics is the “collision refinishing” which educates on restoring a car. It guides on the metal working, painting and detailing. This course is usually divided into two segments which involve repairing and refinishing. This guides on the finer aspects of finishing the car to look cool. Other related automotive courses are trim and upholstery, applied service management, motor sports chassis fabrication, street rod and custom fabrication.

Automotive study is versatile segment where there is no end to ones learning. With each year there is an improvement in technology and man pushes the machines to a higher level. Hence these automotive courses are ever evolving with new addition to the curriculum. Automotive course are beneficial and can set the path to a lucrative career where one can take technology to new levels.

Things You Must Know About Automotive Courses

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All About Automotive Detailing

May 11, 2012 By admin Leave a Comment

All About Automotive Detailing

Automotive detailing can be one of the most important jobs at vehicle dealerships or detailing shops. Whether a detailer is preparing the vehicle for a sales display or getting it ready for its new owner, it’s sometimes that first impression of the vehicle that makes automotive detailing so significant.

Good automotive detailers will know the areas on vehicles that a bad detailer can miss. Areas such as door jams, window seals, and engine cleaning are signs that you got a good detail job. Trade-in vehicles that need to be detailed are perhaps the most important as a good detail can affect its retail value. No one wants to buy a used vehicle, no matter what the performance quality, if it hasn’t been detailed properly.

Soiled upholstery and carpet stains can also prevent resale value but using the right products can show a drastic improvement if done correctly. Tobacco or smoking in a vehicle are no longer challenges for the good automotive detailer. Various manufacturers are now producing machines such as Ionizers that when placed in a vehicle for a small period of time can take out the effects of smoking smells.

Automotive detailing products are important. Products or mitts that can scratch, wear out the paint, or dull chrome should not be used and a good automotive detailer will know which products to avoid.

Automotive detailing product salespeople who promote their products and claim they are the best visit many dealerships. Beyond what products auto detailers are using, a customer should look at the detail shop or detail area. Is it clean? Are the products organized, or are the detailers running back and forth, sharing products, or worse, leaving the detail area looking for their equipment? Check them out for cleanliness and accessibility of the automotive detailing items they use-are they nearby?

A good automotive detailer will use tools such as small brushes with soft bristles for vent cleaning. Detailing tools that have small rubber tips are good for cleaning dirt out of seams and trim. Wheel and tire brushes are also a must. Some products such as mitts and brushes are now being offered by the manufacturers with color-coding. This color-coding helps the detailer identify which is the best tool for the process in a quick and easy manner. Bottles of cleaners should also be color-coded for automotive detailing use. Grabbing the wrong solution can be detrimental to the detailer if he is in a hurry. The color-coding process has eliminated the mistakes sometimes made in the automotive detailing business.

Some automotive detailing shops even offer services that will check your wiper blades and other viewable parts that can easily be replaced by a detailer at a lower cost than a mechanic or technician.

A big job for the automotive detailer is new vehicle preparation. If a dealer sells new vehicles, as they are shipped in, they are inevitably full of dust, debris and, road wear from the shipping process. Not only is the automotive detailer responsible for cleaning the new vehicle, most car dealerships will provide them with a checklist of other items to check for operation. The checklist can include items such as setting the clock and radio, testing the key fobs to see if they are working correctly, removing the new vehicle plastic and stickers, and, taking the vehicle on a small test drive to check wipers, air-conditioning and, other essential elements.

Probably the last thing a good automotive detailer can offer is the trip to the gas pump to fill your vehicle up with a full tank. If your detailing company or dealership offers this, it may save you dollars. Many dealerships receive gasoline discounts and are happy to pass them along to the customer to keep them coming back, so check that out when you visit your automotive detailer or dealership.

Automotive detailing takes a lot if care. People who work in this area should be the kind of people who love the detailing process and the outcomes they achieve. They are people who have high levels of energy and communication skills to ensure the customer is getting what they want. If chosen right, the good automotive detailer can make all the difference in that new, used, or customer vehicle. Good automotive detailers will keep customers coming back to any shop and are sometimes overlooked for the talents they possess.

All About Automotive Detailing

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Automotive Business Cards Will Get Your Repair Shop Or Dealership’s Motor Running

May 10, 2012 By admin Leave a Comment

Automotive Business Cards Will Get Your Repair Shop Or Dealership’s Motor Running

If there is a country that is obsessed with cars, then that would definitely be the United States. After all, this is where mass production of affordable cars for the masses first took place.

For an American, a car is some sort of a birthright. At some point of our lives, it is really a personal necessity to have a car. It is not surprising that the US has one of the highest car populations in the world.

The U.S. Department of Transportation Statistical Records Office estimates that there are 254.4 million registered passenger vehicles in America. That means that more than 80 percent of Americans have automobiles.

It is not surprising, therefore, that the automotive industry, despite the recent setbacks suffered by the Big Three, is definitely one of the cornerstones of American economy.

There will always be an automotive business regardless of the status of the economy.

But competition in the automotive industry is at a very high level these days. More and more automotive business players are coming into the play. If you are in the automotive industry, you should certainly invest on strategies that would give you an edge over your competitors.

Some would say that putting up a website is a sure way to gain more clientele. After all, are not we living in a digital age where almost all people do things over the Internet? Certainly, a website would do a lot for your business.

But you should not rely on a website alone. You should come up with various marketing strategies to ensure your long-term survival. No serious businessman would limit himself to just a single marketing tool option. To ensure that you will gain an edge over your competitors, it is necessary to invest on automotive business cards.

If you have an auto repair shop or a dealership, chances are your business thrives because of loyal customers who keep on coming back for your services. There are guys who will just walk into your shop occasionally, but the main lifeblood of your enterprise is those folks who have been seeking your service for several years. So, a great long-term strategy is to generate more loyal customers.

This is where automotive business cards come into the play. Satisfied customers tend to recommend the services of a particular business to their co-workers, friends, and relatives. Business still is marketed in the old word-of-mouth fashion. It would be, thus, a great advantage for you if you supply current loyal customers with automotive business cards. When they refer you to their friends or relatives, the referrals would get to readily know about basic information about your business, such as your shop’s location. And if that referral would be satisfied with your services, there is a high possibility that he will seek your services again and would become another loyal customer.

Points to Remember on Getting Automotive Business Cards:

As with other business, your card should have a professional look. If you have a poorly designed business cards, people would think that you don’t care about your business. Appearances matter in business. Automotive business cards printed on high-quality gloss or uncoated stocks would surely attract customers.

The size of your automotive business cards is also essential. Business cards should not be bulky. Credit card sized automotive business cards are perfect because they can be easily stored in wallets.

Automotive Business Cards Will Get Your Repair Shop Or Dealership’s Motor Running

Automotive Business Cards Will Get Your Repair Shop Or Dealership's Motor Running

Mary has been writing articles for over 4 years. Please visit her latest website about business advertising ideas at Great Business Cards, with information on Automotive Business Cards and other fine products that anyone who needs to advertise their services would be interested in.

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Automotive Advertising Agencies Must Promote Training To Help Them Sell More Cars And Services

May 9, 2012 By admin Leave a Comment

Automotive Advertising Agencies Must Promote Training To Help Them Sell More Cars And Services

To train – or not to train – is not the question according to automotive advertising agencies who understand the importance of investing in the people part of the sales and service process by providing training before, during and after the sale.? Training has often been considered as an afterthought by auto dealers who have enjoyed the luxury of having more customers than cars with a never ending supply of salespeople and service writers who earned a higher than average income for their efforts.? Today’s consolidating auto industry has changed the math for auto dealers who now have to deal with shrinking sales volumes, reduced profit margins and the resulting loss of a ready willing and able sales and service staff whose incomes have been reduced along with dealer profits.?

Automotive advertising agencies have always been tied to their auto dealer clients bottom line – whether they knew it or not – and today’s automotive advertising agencies are realizing that their areas of responsibility do not stop at the front door of the auto dealership.? Automotive advertising plans geared for the Internet using digital marketing platforms coupled with internal sales and service processes powered by integrated technologies provide efficiencies that allow auto dealerships to operate with reduced budgets and support staff in sales and service.?

Unfortunately, many auto dealers and automotive advertising agencies have been operating with the false sense of security that the people aren’t as important as the technology and/or the processes that they have applied to replace them. ??That is as untrue today as it was yesterday. People still like to do business with people that they like and human nature has survived on the world wide web.? The real solution for auto dealers forced to operate with fewer sales people and service writers is to train them in the use of the new technology, however, not at the expense of training them in understanding human nature and proven old school best practices to sell a car.

New technologies and automotive advertising applications include training solutions that offer efficiencies similar to other sales and service processes that have been applied to reduce expenses for auto dealers.? ?However, even the best training system can’t teach someone to be a nice person and/or to place their customer’s interests ahead of their own.? These applications must be coupled with people skills that are best hired vs. taught and they start before the sale or even the hiring of the sales person or service writer ever begins.?

Internet based applications like Hire The Winners help human resource departments sort through applicants in the hiring process.? Their focus is on personality traits and people skills surfaced in a series of videos posted on a site that is linked to help wanted ads.? This screening process allows the auto dealer to determine how the applicant will react to various real world scenarios in the sales and service process.? Applying this filter before investing in training and lost sales opportunities caused by a bad hire provide an R.O.I. that can be easily verified with improved employee retention, C.S.I. / S.S.I. scores for the dealership and incremental increases in sales and service productivity by a well screened employee.

Similar advantages in training during the sales and service process can be applied by applications like DealerMouth that allow sales and service staff to promote themselves through their own websites hosted – and monitored – by the auto dealer to promote best practices.? This ongoing training by senior management compliments the desire by the automotive advertising agencies to extend the reach and frequency of their online automotive advertising messaging beyond the auto dealerships websites and or third party automotive advertising platforms.? Training by example is a proven practice that can be applied on the internet super highway in the virtual showroom much like it used to be applied in brick and mortar facilities.

Newly developing applications focused on enhancing the sales process with integrated training components are also in development. ?Applications designed for kiosk, desk top and even mobile platforms promise to support sales and service staff before, during and after the buying and shopping experience for customers.? Providing sales people and service writers with best practices and word tracks to enhance the customer experience during their sales and/or service presentation will empower the staff by offering them relevant information to help the customer make a buying decision.? In addition to increasing their individual productivity on a real time basis, there is a residual benefit of training the sales and service writer who will be better able to apply and retain the information built into their more consistent presentations to their customers. ?

Automotive advertising agencies are tasked with evaluating new technologies and automotive advertising applications to provide more for less for their auto dealer clients.? The presumption that these technologies can – or should – replace people in the process is misguided if it doesn’t increase the productivity of the people that remain.? Training will increase the R.O.I. that auto dealers receive from their staff.? More importantly for automotive advertising agencies is that training will directly impact the auto dealers bottom line which is certainly part of the job description for automotive advertising agencies in today’s challenging auto industry. ??????

Automotive Advertising Agencies Must Promote Training To Help Them Sell More Cars And Services

Philip Zelinger is a former auto dealer principal with an earned reputation as a nationally recognized automotive advertising expert specializing in the technology sector. Philip shares best practices on the automotive advertising resource networking portal – http://AdAgencyOnline.Net – as well as the blog talk radio station featured on the site – WAAOL, All Automotive Advertising News All The Time – http://blogtalkradio.com/adagencyonline.

For a complimentary consultation on your automotive advertising needs, or to share your wisdom and insights with the online automotive advertising community hosted by Ad Agency Online, L.L.C.. vist the portal and contact Philip Zelinger directly. To quote Philip, “Help is only a click away because – after all, what are friends for!”

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Breaking Into the Automotive Industry With Automotive Technology Courses

May 8, 2012 By admin Leave a Comment

Breaking Into the Automotive Industry With Automotive Technology Courses

Automotive technology courses will give you the skills you need to turn your passion for cars into a steady, rewarding and long-lasting career. With very high employment rates, graduates of automotive technology courses can go on to apprenticeships in some of the most successful automotive repair and service facilities around the world.

Most automotive technology courses are intensive in focus, providing students with comprehensive training on all aspects of automotive repair and service. This training will cover all aspects of car repair, including extensive training in brake systems, differentials, transmissions systems, electrical systems, heating, air conditioning and fuel injections systems. A graduate of an automotive technology course will be provided with everything you need to be a successful automotive technician.

In addition to learning the nuts and bolts of automotive repair and service, automotive technology courses will train students for personal and workplace safety, professional protocol, performance standards, effective communication skills, and problem solving. With this kind of training you will have the tools you need to launch a rewarding career in the dynamic, fast-paced automotive repair industry.

Auto Tech programs often use a unique combination of classroom theory, demonstrations and hands-on instruction to provide comprehensive skills training and help you become an automotive repair and service expert. The very best of these courses benefit from strategic partnerships with high profile industry leaders and are able to provide students with extensive hands-on training on some of the best industry standard equipment around. Students in great auto tech programs will spend the majority of their study time in fully equipped automotive facilities with state-of-the-art technical and diagnostic equipment, such as:

A chassis dynamometer

Brake lathes

Hand-held diagnostic scanners

Engine diagnostic equipment

Wireless wheel alignment analyzers

With hands-on training on all this equipment, you’ll have the latest skills and knowledge to excel in any automotive repair and service environment. When you complete an automotive technology program, you’ll be certified as an Inspector, and licensed to handle air conditioning refrigerants under your region’s ozone depletion prevention program and regulations.

As a future automotive technician, it will be your responsibility to help to protect the environment through the safe and responsible handling of ozone depleting chemicals. In compliance with the government’s mandatory certification requirements for all persons handling or repairing air conditioning systems. These certifications, a requirement for any auto tech job, will give you a definite edge in today’s repair and service job market.

Breaking Into the Automotive Industry With Automotive Technology Courses

Contact Canadian Automotive & Trucking Institute today for more information on Automotive Service Advisor training.

Philippe Taza is the founder and CEO of Higher Education Marketing, a leading Web marketing firm. Taza has worked in the Canadian Education market for nearly a decade, specializing in Google Analytics, Education Lead Generation, Search Engine Optimization (SEO), Mobile SMS Alerts, Social Media Marketing and Pay Per Click Marketing, among other Web marketing services and tools.

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Is an Automotive Franchise for You?

May 8, 2012 By admin Leave a Comment

Is an Automotive Franchise for You?

Which Automotive Franchise is the One for You?

Other Important Considerations

Something to Think About

Is an Automotive Franchise for You?

Research automotive franchise opportunities, including franchises for sale, at Franchise Gator!

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Dodge Ram Upgrade – Automotive Entertainment With Audio Video System

May 5, 2012 By admin Leave a Comment

Dodge Ram Upgrade – Automotive Entertainment With Audio Video System

Most cars are fitted with audio system that you can use to listen to music while driving. However, there are those who have gone a step further by fitting video screens also as part of it. A Dodge Ram is a full size pick up car that belongs to the Ram car brand manufacturers. It comes light size and generally made to carry light production. The Audio Video is the latest hi fi technology that you can buy and fix into your car.

This latest technology is made to provide audio as well as visual pictures as part of your music solution. It comes with devices and various components that you can connect to the car and TV screen to allow you to hear and also see the pictures of various performances. The Car audio Video for Dodge Ram comes with wirings that make it easy for you to connect. It also comes with a complete Sound system that includes the loud speakers, screen, amplifiers and all other components that is capable of playing all aspects of musical devices especially DVDs and VCDs.

The Car audio video for Dodge Ram is tailor made and customized to meet the specifications of your car. You can always make a space within your car to fix the speakers and sub woofers that comes with it. If you are one of those people who enjoy very loud and booming sound then you can go this system. The speakers are of high quality watts that are capable of producing very deafening sounds. The Car audio video Dodge Ram is mobile enough, which means that you can carry it with you whenever you want to go. If you want your car to be noticed and look flashy and trendy then consider installing this system. However, you have to be aware of the legal implications of operating this system into car and make sure that it fits according to the legal requirements.

The Car audio video for Dodge Ram has huge advantage in that it provides you with the opportunity to see the performance on your screen within the comfort of your car. You can watch any movie or music any time away from home at your leisure as you relax and enjoy yourself. IF you are interested in buying this system then visit your local car dealer for advice, and if you feel that this is what you want then they fix it for you.

Dodge Ram Upgrade – Automotive Entertainment With Audio Video System

Dodge Ram Upgrade - Automotive Entertainment With Audio Video System

Find out more information on DodgeRam Audio Video.

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Automotive Advertising Agencies Focus on People Using Social Media Vs Product or Price

May 4, 2012 By admin Leave a Comment

Automotive Advertising Agencies Focus on People Using Social Media Vs Product or Price

The role of the automotive advertising agency has changed to follow the new rules of the road on the Internet Super Highway. Newly empowered consumers are no longer limited to shopping for a vehicle using information provided by self serving auto dealers pushing information to them using conventional media like radio, T.V. or newspaper. Social media has allowed car shoppers to gather information from like minded customers before, during and after their shopping and/or buying experience. These online friends are playing an increasing role in the car shopping process and automotive advertising agencies are using them to influence buyers.

The new pull / push nature of the market powered by the Internet requires automotive advertising agencies to focus on people vs. product or price. Car shoppers are following their own agendas when pulling information from the world wide web that no longer requires them to rely on an auto dealer as the source. Today’s online shoppers prioritize people when selecting a dealership they are willing to do business with. That is not to suggest that product and price aren’t important. It simply suggests that all systems start and end with people and that people are the true asset of any auto dealer, automotive advertising agency or vendor!

The most obvious evidence of the priority that people play in the auto shopping/buying/service experience is the explosive growth that social media has enjoyed as a marketing media vs. conventional radio, T.V. and print that used to dominate the automotive advertising landscape. Automotive advertising agencies recognize that people have always preferred to do business with people that they like and social networking has expanded the spheres of influence of car shoppers/buyers to include their online friends.

The market is a conversation amongst friends before, during and after the car shopping/buying/ service cycle. Auto dealers that have friends in the social networking communities are more likely to be invited to participate in the dialogue. More specifically, automotive advertising agencies realize that it is difficult to befriend a building or a website! It is the people that work at the dealership to support their families that have the story to tell to their friends and who will earn the sale — not the Chevrolet, Toyota, Mercedes, etc. — or the extended service hours and weekly specials. Saturday service hours have no appeal if the customers don’t like or trust the people that they are handing their keys to. Having a friend in the car business is a relief that trumps the best process, product or price for the average car buyer.

Automotive advertising agencies also recognize that people play a role in both the real and virtual world showroom experience which will be reflected in the number of units sold and their job performance at the end of the month. First impressions are irretrievable and they are not limited to a large inventory, clean showroom or a dealer centric selling system that processes customers in sales and/or service. The atmosphere in a well run dealership reflects the morale of the staff in sales and service which directly impacts the customers that an automotive advertising agency drives to the dealership.

A smiling sales person, service writer, operator and cashier can’t be forced as a part of policy — much like customer satisfaction can’t be bought or taken for granted by simply offering the best price; it must be earned. It is earned when a dealer or manager appreciates the individual and team contributions of his staff — and tells them so on a regular basis! It is maintained by HR departments and hiring practices that select personality over prior auto sales experience with compensation plans that reflect individual contributions along with job descriptions and defined areas of responsibility that are managed and monitored by a caring management team.

Employee retention is directly linked to customer satisfaction and customer retention and neither can be taken for granted. Automotive advertising agencies are counseling their auto dealer clients to invest in their people before, during and after they are hired to compliment their investments in automotive advertising. It is their people that will represent their dealership and it is their people who will sell their cars and service to a growing list of friends and customers.

Automotive advertising agencies have extended their areas of responsibility to include their involvement in all aspects of day to day operations at an auto dealership. Most selling systems and related processes include a meeting and greeting, an initial manager T.O. to qualify the customer’s needs, an inventory and facility walk, a test drive, a feature benefit presentation, a desking procedure, a manager T.O., negotiations, an F&I introduction, a delivery procedure and service introduction. All of these steps are then supported by a state of the art CRM/ILM, DMS and follow up system. Unfortunately, all of these well thought out procedures are only as good as the sales person who entered the customer into the system and/or who is expected to follow up if not sold or who is relied on to solicit future service and referrals.

All of these actions reflect on the job performance of the automotive advertising agency and they must be addressed as part of their areas of responsibility. Automotive advertising agencies recognize that sales training is all too often limited to a few weeks immediately after the hire and/or some outsourced trainer hired to pump up the staff. Given the complexity of a well planned selling system — as described above — how can a new hire be expected to retain everything that they need to know? Add product information and an understanding of how human nature impacts the negotiation process and — once again — the investment in the people becomes self evident.

There is a paradigm shift taking place in the way that sales and service training should be applied at a dealership and it is up to the automotive advertising agency to insure that it is understood and applied. Forward thinking automotive advertising agencies have discovered that sales and service training can’t be limited to the new hires and or as needed to motivate the staff. It must start in the hiring process by selecting trainable personalities and then integrated into the selling system in such a way that the processes teach the sales person as much as the customer. Buyers and sellers must form a habit to listen and learn from each other before they can presume to sell or buy anything. A sales person does not need to know everything — they simply need to know where to find the answers that are relevant to the customer to move them through their buying decision.

Automotive advertising agencies often rely on new technologies to provide efficiencies applied to proven old world wisdom. New mobile sales applications are being developed that promise to provide a salesperson with the right information at the right place and the right time which will integrate training into the sales process. The key is to focus on the people part of the presentation supported by the processes, products and the price rather than the other way around.

Automotive Advertising Agencies Focus on People Using Social Media Vs Product or Price

Philip Zelinger is a former auto dealer principal with an earned reputation as a nationally recognized automotive advertising expert specializing in the technology sector. His philosophy that a rising tide floats all boats motivates him to listen and learn so he can presume to teach. To that end, Philip shares best practices on the respected automotive advertising resource networking portal — http://AdAgencyOnline.Net — as well as the blog talk radio station featured on the site — WAAOL, All Automotive Advertising News All The Time — http://blogtalkradio.com/adagencyonline.

For a complimentary consultation on your automotive advertising needs, or to share your wisdom and insights with the online automotive advertising community hosted by Ad Agency Online, L.L.C. visit the portal and contact Philip Zelinger directly. To quote Philip, “Help is only a click away because — after all, what are friends for!”

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