Find out more about the power of affirmations at the Affirmative Contemplation website at http://www.AffirmativeContemplation.com . You can receive Dr. Rebbie Straubing’s Free e-Course, 7 Secrets for Manifesting Your Heart’s Desire, at http://www.yofa.net/7secret.html . Dr. Rebbie Straubing is a workshop leader, Abraham Coach, and inspirational writer.
Affirmations can play a key role in helping you to leverage daily the Law of Attraction (LOA) for your training for a marathon, half marathon, or other endurance race.
What is an affirmation?
The Law of Attraction essentially says, “We become what we think about.” And we attract more of the feelings and beliefs that we regularly affirm. This is the power behind affirmations.
Why should I use affirmations for endurance running or walking?
You should write and repeatedly read affirmations as an endurance runner or walker because they can focus the Law of Attraction on behaviors and beliefs that will support your racing goals.
Who is the subject of an affirmation?
You should be the subject of each of your affirmations, with the affirmation written in first-person, singular form (as in “I am…”). The reason that having you as the subject of the affirmation is ideal is that your unconscious mind has direct control over you but does not have direct control over anyone else.
How should I write each affirmation statement?
As a positive, not negative, statement: Your unconscious mind will ignore any “no” or “not” in a statement. For example, your unconscious mind will convert “I do not slow down as I approach the finish line.” to “I do slow down as I approach the finish line.”; so “I maintain my pace or speed up as I approach the finish line.” is the preferable way to write this affirmation. Another reason to write affirmations in the positive is that they feel better to say to yourself. And that single, good feeling that you attach to the statement as you say it gives it a stronger impact on your unconscious mind than would a mixed-emotions, negative statement. A third reason to write affirmations in the positive is a practical one: Positive statements tend to be shorter than negative statements. So you can write them more easily and read them more easily.
About the present, not the future: Your unconscious mind treats each statement about the present as something over which it has full control. In contrast, it treats each statement about the future as something over which it has no control. In other words, your unconscious mind operates in the present.
As if it were true, even if it is false today: Every time that you read an affirmation to yourself, you are incrementally strengthening in your unconscious mind the belief expressed by that affirmation. Given that your unconscious mind cannot distinguish between fact and fiction, you can read to yourself an affirmation that is not true today with the assurance that eventually your unconscious mind will align your life with that affirmation such that eventually the affirmation is true. In other words, an affirmation need not be true when written or read, but repeated reading of the affirmation increases the likelihood that eventually it will be true.
With specificity: Specific statements have a stronger impact than vague, general statements have on your unconscious mind. For example, “I am a five-hour marathoner.” is more valuable than “I am a fast marathoner.” as an affirmation.
How many affirmations should I have?
The number of affirmations that you have related to your endurance running or walking depends totally on you. Some people prefer to have just a few affirmations. Other people like to have lots of affirmations, including many that are re-worded versions of other affirmations.
Where should I be when I am composing my affirmations?
You should compose your affirmations at a computer in a quiet, private location. You may want to play some inspiring or gentle music while writing them. A few minutes of meditation before beginning could help your writing, too.
Ideally, each affirmation should feel as if it were an expression of your best self — as if your “higher self” were telling you what it believes you are capable of being, doing, or experiencing.
If you are stumped when you initially sit down to type affirmations into your computer, then give yourself a goal to carry around a pen and small notebook so that you record several affirmation ideas as you go about your daily life. You eventually should have enough ideas in your notebook to produce several affirmations when you return to your computer.
What are some examples of affirmations for endurance runners or walkers?
Here are examples of affirmations that are correctly worded for an endurance runner or walker:
“I always breathe aerobically when I run.”
“I shave at least one minute off my personal record in every marathon that I run.”
“I eat exactly what I need for each walk.”
“I give myself permission to run my own race.”
“I stop for water precisely when necessary at water stops while walking my half marathon.”
Why should I record my affirmations to a computer?
Typing your affirmations into a computer document gives you three benefits over handwriting them:
Typing them on a computer lets you craft them easily. The ease of editing text with a computer ensures that you can craft affirmations that are “just right” for you to repeat many times to yourself over the coming days, weeks, and months.
Typing them on a computer lets you update them easily. Having your affirmations in a computer document means that you can refine them easily to suit you better as your needs or goals change but without having to re-write your entire list of affirmations.
Typing them on a computer lets you print them in different sizes. This gives you the flexibility to make a single-page list for scheduled reviews, larger printouts of affirmations for in-your-face display in your bedroom, bathroom, or office, and a wallet-size, laminated list for on-the-go review whenever you have downtime.
How should I read my affirmations?
Always read them as if you believe them, even if they are not yet(!) true.
Always read them with an emotional intensity that will capture the attention and imagination of your unconscious mind.
Read them aloud if at all possible.
Even if you are only reading them silently in your mind, vary from session to session your pace (from a fast-talker to a slow-talker), your pitch or accent (your own voice, the voice of a favorite actor, etc.), and your volume (from a whisper to a gentle shout) — to avoid boredom and to stimulate your unconscious mind in multiple ways with the same affirmations.
When and how often should I read my affirmations?
Plan to read your affirmations several times a day but at least twice a day:
As part of a morning ritual in which you use several LOA methods to prepare you for the day ahead;
Later in the day — and perhaps as you retire to bed — to reinforce them.
If you work at home, reading your affirmations aloud during your workday may be no problem. If you work in an office, in a retail store, in a warehouse, in a factory, or otherwise with other people in your workplace, then consider using your automobile or a secluded outdoor area as your “sound booth” in which you read your affirmations aloud.
What else can I do with my affirmations besides reading them to myself?
Post individual affirmations throughout your home, in your car, or in your office so that you see and unconsciously absorb them even though you do not consciously and deliberately read them.
Record yourself saying your affirmations, mix that voice recording with different background, instrumental songs that are suitable for the targeted periods for playback (such as for running, for stretching, or for winding down at the end of the day), and play the appropriate mixed recordings at least twice a day — such as while training for an endurance race, while driving, while in the shower, or while completing indoor or outdoor chores.
Kirk Mahoney, Ph.D., loves to walk and run, and his SpryFeet.com website provides practical research for runners and walkers. By going to http://www.SpryFeet.com/Reports/, you can get his FREE “Pace Tables for Runners and Walkers” special report, letting you look up paces needed to complete several different race distances within given durations and for different micro-level-pacing methods.
(c) Copyright – Kirk Mahoney, Ph.D. All Rights Reserved Worldwide.
Google Likes Videos Because Their Customers Do and Automotive Advertising Agencies Need to Know It
Google Likes Videos Because Their Customers Do and Automotive Advertising Agencies Need to Know It
Automotive advertising agencies are struggling to keep up with new Internet based technologies and applications being developed to maximize the R.O.I. for their auto dealer clients automotive advertising budgets and video has surfaced as the media of choice. Conventional automotive advertising focuses on maximizing the reach and frequency of a consistent message to a qualified consumer while minimizing the cost per impression and the same wisdom apply to the Internet. A challenging economy has resulted in shrinking sales volume and margins in the retail auto industry which dictates that automotive advertising agencies must leverage online resources whenever possible. The most obvious solution is to listen and learn from the search engines whose role in the process is to provide consumers with filters that provide efficiencies in their online shopping experience that promise increased relevancy and transparency in the sites that surface in their initial search results.
Search engine optimization, S.E.O., is a fluid science that is dependent on changing algorithms designed by the search engines to insure that their customers needs are met. Search engines like Google have little concern for the interests of the automotive advertising agencies who are struggling to keep up with the rules to insure that their auto dealer clients show up on page one. The trick for automotive advertising agencies to stay ahead of the search engines is to focus on the one constant that exists in both the real and the virtual world – human nature. People are creatures of habit and recent generations have grown up watching T.V. or more recently following videos on You Tube. People would rather watch an entertaining video than read copy or even listen to an audio track so common sense suggests that video is the delivery method of choice for automotive advertising agencies trying to deliver their messages on the World Wide Web.
Video has earned a weighted value on Google in response to experienced consumer preference and a comprehensive S.E.O. plan must be extended to include vS.E.O. with several new automotive advertising vendors taking advantage of the opportunity. SiSTeR Technologies Video CarLot is an example of a new video production platform that provides a scalable solution for automotive advertising agencies to place an auto dealership’s new and pre-owned inventory on the first page of a local Google search. They are able to access the pictures already posted on an auto dealer’s website and then convert them into a professional looking feature/benefit video with human voice and integrated video footage posted onto the auto dealer’s website. More importantly, the videos are interactive with multiple schema layers offering relevant information on the vehicles and they are fully indexable with dealer selected key words and Meta Tags. In addition, SiSTer uses their dedicated API with You Tube and direct links with all major third party websites to push the vehicles onto the Internet Super Highway with individual URLs. The resulting increase in online exposure form the sourcing auto dealer is obvious and it satisfies the goal of Google to offer their online customers relevant information in the media of their choice.
Several established third party inventory based websites have recognized the leveraged exposure offered by videos on the Internet and they have extended their platforms to include an optional video production application. A new website – ronsmap.com – with an expected launch at the pending 2010 NADA Convention in Orlando Florida is rumored to be planning to offer a video solution as well as a direct link to social networking media through their proprietary vBack application. Social networking has recently been named by Google as having a weighted value in their algorithms similar to video with real time postings drawn from Face Book, Twitter, etc. which suggests that Rons Map is ahead of the curve by integrating both video and social media into their automotive advertising platform.
Another use of video on the Internet that warrants honorable mention is offered by a new customer interaction patform provided by Argistics with their AutoTransaXion application. AutoTransaXion is being used by AutoNation to support their recent push to accomodate online transactions through AutoNation Direct. The solution allows an online shopper to engage in a real time two way video conversation with a personal shopper from AutoNation. The application has complete push/pull capabilities that allow the consultant to provide the same material that a customer would expect in a real world showroom to allow the customer to purchase the vehicle online and have it delivered to their home. The video portion of the application has been found to enhance the ability of the dealer’s personnel to build a relationship with the customer that was not previously possible given the obstacle of the glass wall between the customer and the dealership’s staff.
The value of the Internet has been established with statistics that support the fact that 93% of today’s car shoppers prefer shopping on the Internet Super Highway over driving to their local car row. The growing use of video and the diverse applications on the Internat that have integrated it into the online sales processes suggest that video will have a role and forward thinking automotive advertising agencies must learn to implement it into their online marketing plans.
Google Likes Videos Because Their Customers Do and Automotive Advertising Agencies Need to Know It

Philip Zelinger
Ad Agency Online, L.L.C.
2385 Executive Center Drive, Suite 100
Boca Raton, FL 33431
Off: 561-962-2738, Cell: 561-213-4300
email: pzads@bellsouth.net
http://AdAgencyOnline.Net
Contents About : Google Likes Videos Because Their Customers Do and Automotive Advertising Agencies Need to Know It
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