What is Mindfulness?
The concept of mindfulness has actually been around for thousands of years. Its origins can be found in the earliest Buddhist teachings (2500 years ago). It has been used over the centuries in traditional eastern contemplative practices like Hatha Yoga and other meditation practices. Zen masters taught mindfulness to enlightened monks in the ultimate acceptance of their own existence.
However, the way we use the term here, Mindfulness should not be confused with inward focused mysticism or spirituality. Today Mindfulness not only refers to the acceptance of one’s reality but what one does with that reality. As we use it, Mindfulness is the skill of living in the moment and relating to the world in a nonjudgmental and reflexive as oppose to reactive fashion.
In recent years, science and westernization have adapted Mindfulness so that it can be cultivated daily, used without years of practice, and be compatible and useful within almost any modern human activity. Mindfulness is simply an introspective method for grounding your thoughts, emotions and behaviors in the reality you are currently experiencing, so you can stand back, observe, understand yourself more fully and take care of your needs.
The act of Mindfulness is the ability to focus your attention on your inner thoughts while letting go of past or future worries. It will take some practice to witness your thoughts popping up and then going away without self-criticism, but it can be achieved by most people without extensive training, just daily practice. For instance, just watching your breathing can have a calming effect on your mind and slowly restore your sense of well-being. When you quiet your thoughts about what you have to do and your feelings dictating what you want to do, your intuitive mind takes over. Here you gently move from dwelling on the past or future to being focused on what you are doing right at this moment. Being in this state of Mindfulness allows you to listen to your gut and discover what you truly need. Mindfulness allows you to acknowledge your feelings, witness your thoughts and redirect yourself away from distraction.
We live in era of constant upheaval and change. Actually, most of us get through life on autopilot. Our brain gets filled with restless ideas and memories that are hard to keep track of especially when we become stressed. We tend to “tune out” and just “try to get through the day.”
Everyone’s mind naturally wanders, but when you practice Mindfulness you are aware of your mind wandering and can gradually redirect it back to the present. Mindfulness allows you to gently quiet all the noise in your head. Paying attention to your breathing, tracking your thoughts, or scanning your body for tension are just few of the many ways to reduce mental chatter. With Mindful practice, you can learn to remove the tendency to jump to conclusions, make assumptions and idle judgments, and recognize that your negative or positive feelings are coming from you and not the external world around you.
Dr Marsha Linehan, founder of Evidence Based Dialectical Behavior Therapy (DBT) says we need to adopt a “Reflexive Mind” in order to cope with distress and change. Here, your mind is trained to act like Teflon, nothing sticks to it long enough to attach. Mindfulness has been shown to bring calmness and patience to those who embrace the practice. People who practice daily Mindfulness are processing life rather than analyzing its content. The ultimate state of Mindfulness is mental resiliency.
In fact Mindfulness can also help you stay focused and aware even when you are engaged in mundane activities such as driving, eating, and walking. Research has shown its positive effects on boosting the immune system, managing pain, reducing stress and cultivating personal awareness.
A beginning Mindful sequence may involve:
- Sitting in a quiet and comfortable location

October 6, 2012 By admin

- Thinking about where you are and what you are doing at this very moment

- Closing your eyes

- Allowing thoughts about what already or will happen move in an out of your consciousness with your non-judging mind and gentle persuasion

- Focusing on the sensations of breathing each breath and noticing what that does to your belly, nostrils and lungs

- Making note of every thought and feeling that comes up and then returning to your breathing to further anchor your attention

- Observing your mind but, not getting stuck on any one particular thought or feeling as your breathing becomes more natural, full and steady

- Opening your eyes and looking at something you have seen before with a fresh perspective.

What are Affirmations?

Affirmations are declarative statements about something you now know, did, or intend to do. When you use an Affirmation you are not only being aware of your thoughts, but you are taking conscious control of them. When you say, write, read or even think of an Affirmation, you are, in effect, taking steps to acknowledge what is worthwhile about you.

Studies have shown that most of our daily thoughts are negative. Working with Affirmations makes you aware of how self-defeating thoughts chip away at your creativity. Affirmations help you create a new reality and visualize what you essentially want out of life.

Negativity can threaten your health and happiness. In fact, when you are not paying attention to your thinking, you are more liable to pessimistic and not realistic or optimistic. The more you are aware of what you are actually telling yourself, the more upbeat you will sound. Using command based phraseology, keeping the Affirmation in the present tense and making it reality based offers you more reinforcement. Repeatedly telling yourself that you are, or will be, deserving, healthy, and successful, the more your positive determination will flow. You’re more likely to see a bounce in your step and a lift in your life by using daily Affirmations.

What are Mindful Affirmations?

” Mindful Affirmations ” are not just inspirational sayings. We use the term as thought provoking phrases that loosely derive from Mindfulness ideas of Dr. Jon Kabat-Zinn, who founded the medical and meditative models of Mindfulness. He came up with Eight Stations of Mindful Meditation:

- Smile

- Breathe

- Arrive

- Attend

- Find the essence

- Slow down

- Listen

- See things with a new perspective

Mindful Affirmations incorporate one or more of these active stations into each passage in order to support the Mindful notion of keeping an “open mind,” where possibilities have no limits. They are not meditations as used by Dr Zinn and others. Mindful Affirmations take ordinary Affirmations like “Your self-confidence will carry you on,” and make them more reality based so the reader can gradually acknowledge and accept the truth about their life. An example of expanding the above Affirmation into a Mindful Affirmation would be “I barely thought of my own self-worth until I saw myself going backwards in life. Letting myself go and losing all I had gained made me feel stuck and dependent. I now see how harnessing my self-esteem can help me not only find my way but, carry me through life.”

This phraseology helps to evoke not only the reader’s subconscious mind, but keeps the reader focused on the key of Mindfulness, just being in the moment.

Pain is about growth and is inevitable. Unfortunately, too many of us have become addicted to suffering… but suffering is optional! Mindful Affirmations make our conscious and subconscious minds look at our pain and release our fears about the unknown. Our inner subconscious mind has the desire for change but doesn’t know just what to change or how to do it. Our outer conscious mind desires to be relaxed, in balance and accept our state of affairs. When working in concert our two minds remove expectations/accusations and allow us to gently examine our feelings, thoughts and behaviors about the past without dwelling or being judgmental.

When Mindful Affirmations are written in the first person they can help the reader not only empathize with the writer, but slowly begin to accept and validate their own pain, saying inside themselves, “I guess I am not alone.” Mindful Affirmations not only break down the reader’s self-imposed isolation but offer them options for change such as in the passage, “I now see that responding rather than reacting will build a healthy interpersonal world for myself.”

It has been my clinical experience that each time I ask a patient to read a Mindful Affirmation, they mention to me that they now see their old problem in a different way. One of the core values of Mindfulness is to be able to see yourself and the world around you with a “new set of eyes.”

The focus is on accepting, commitment and learning (refers to “ACT” therapy) a new way of living or looking at life. Mindful Affirmations help the reader’s mind stay engaged while supporting the surrender of old baggage and unfulfilled expectations.

Mindful Affirmations use positive assertions like “I feel happy,” but allow our present awareness to reinforce our declaration giving us clarity of thought to see our options. It is a coping strategy. For example, the statement “When I am stressed I make myself sit and take notice of my surroundings,” supports your inner desire to stay calm and centered rather than be overwhelmed and scattered.

The book takes Affirmations to the next level by first talking about how “I” (the reader) arrived at the state of not being able to take control, what resulted, and how “I” plan to take command of my life in the future.

Using these three components to the Affirmation not only supports the drive to do better, but plants the seed more firmly that “I” will make progress and “I” can learn from my past. Mindful Affirmations are cyclical in nature. Each time a negative feeling comes up the reader has a choice to make good or bad decisions. The truth is that we are more likely to accomplish what we set out to do, if we are keenly aware of how the past made us feel and what consequences may lie ahead.

Mindful Affirmations help you not only face reality, but look beyond it by challenging your old mental dialogue with a new perspective. Mindful Affirmations allow you to step back from life enough to examine regrets and embrace new options. Mindful Affirmations help you discover that who you really are is what keeps you alive, vital and present.

Dr Unger’s new book “Presence of Mind – Mindful Affirmations” is available at the website Store.

Real Psych Solutions ( http://www.realpsychsolutions.com ) provides Real Psychology Solutions: Practical Self-Help Materials for Mental Health and Living Well and is physically located at The Center for Empowerment in Dana Point, CA, but has a global online following. It was founded by Arlene Unger, PhD (PSY) and Stefan Unger, PhD in 2009.

Real Psych Solutions aims to provide useful and practical self-help materials based on the work of licensed mental health and medical professionals, certified lifestyle and wellness coaches and other recognized experts. We have lots of Free Materials and Resources from many Authors, as well as an online Store with valuable and insightful, but economically priced, items.

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Affirmation statements -we hear them spoken often by motivational speakers, authors, writers etc., but what can we personally do to harness the power of affirmations in our own lives?
Think about a time in your life when you desired to make a change – something major, like finding a new job, moving to a new city or home, or something less momentous like a New Year’s resolution to improve your overall health. Can you think of a past experience like that? Now, think about the tools that you used or steps that you took to help guide you through that transition and keep you focused on achieving your goals while making that change.
These tools in effect, involved you setting in motion a series of events to accomplish the goals you’d set out for yourself, and one of the easiest ways to achieve success is to create affirmations.
Affirmations are very easy to use and quite powerful once you get the hang of practicing this daily exercise. Affirmations keep you focused on what’s important to you and help you achieve positive transitions. Basically an affirmation is a declaration that something is already true and has come to fruition in your life in the present moment. You have to believe what you are looking to achieve or obtain has already arrived in order for ‘it’ to show up in your life.
If your desire is to create personal well-being, first choose a phrase that describes what you desire. For example, if you desire to adopt a healthier lifestyle, then your affirmation statement could say, “I feel good and look good when I live a healthy lifestyle.” Or “I enjoy the great feelings I get from exercising daily.” Short powerful statements are more focused and work much better to bring about results than long, drawn-out paragraphs.
There are some rules to follow when creating an affirmation that I’d like to share with you.
Rule # 1: The phrase must be in the present tense, such as “I feel good”, as opposed to “I will feel good” which implies that at some point in the future you ‘might’ achieve your goal. Remember to phrase your affirmation as if your desire.
Rule #2: The statement must always be written from a positive perspective, instead of a negative one. For example, you wouldn’t say “I don’t feel good when I am not healthy” as this places your health – which you are trying to change – in a negative context. Always phrase your desire/affirmation statement in a positive context and in the present tense.
Rule #3: Repeat often. After you create an affirmation, write it down on something that you can keep with you, like a notebook or card to put in your purse or wallet, or place it somewhere that you look at often throughout your day such as on your bathroom mirror or your desk at work. Make sure that you read your affirmation statements as many times during your day as possible.
Studies have shown that using the power of affirmations can lower stress and I have found this to be true in my own life. When I get clear about what I want in my life and focus on my desires with affirmations every day, I am more content and peaceful. What we focus on grows, so the more you focus your attention on your affirmations, the more likely you are to create positive changes in your life and achieve your dreams.
My favorite book on affirmations and the power of healing is Louise Hay’s, You Can Heal Your Life. In this fascinating book you can learn more about the healing power of affirmations and how you can harness them to improve your overall health and well-being. And frankly, who wouldn’t like to live a healthier, more serene life in these turbulent times?
Using the power behind affirmations can truly change your life for the better. Put this into practice this week by writing down three short affirmations about three areas you’d like to make positive changes in your life. Be sure to state your desires in the present tense and in a positive way. Practice repeating these statements as many times as you can for 7 days and see what wonderful changes reveal themselves in your life.

September 27, 2012 By admin

Inspired by her passion to support others on their own personal growth journey, Carolee Laffoon founded Affirmations To Go, a company which encourages people to create lasting personal affirmation products to carry with them daily to keep them focused on their goals, hopes and dreams. Carolee publishes a monthly newsletter “Affirmation Inspirations” to share her favorite affirmations, inspirations, and product specials. Visit Affirmations To Go and sign up to receive her newsletter as well as participate in her special monthly Affirmations product giveaway.

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Affirmations can play a key role in helping you to leverage daily the Law of Attraction (LOA) for your training for a marathon, half marathon, or other endurance race.
What is an affirmation?
The Law of Attraction essentially says, “We become what we think about.” And we attract more of the feelings and beliefs that we regularly affirm. This is the power behind affirmations.
Why should I use affirmations for endurance running or walking?
You should write and repeatedly read affirmations as an endurance runner or walker because they can focus the Law of Attraction on behaviors and beliefs that will support your racing goals.
Who is the subject of an affirmation?
You should be the subject of each of your affirmations, with the affirmation written in first-person, singular form (as in “I am…”). The reason that having you as the subject of the affirmation is ideal is that your unconscious mind has direct control over you but does not have direct control over anyone else.
How should I write each affirmation statement?
As a positive, not negative, statement: Your unconscious mind will ignore any “no” or “not” in a statement. For example, your unconscious mind will convert “I do not slow down as I approach the finish line.” to “I do slow down as I approach the finish line.”; so “I maintain my pace or speed up as I approach the finish line.” is the preferable way to write this affirmation. Another reason to write affirmations in the positive is that they feel better to say to yourself. And that single, good feeling that you attach to the statement as you say it gives it a stronger impact on your unconscious mind than would a mixed-emotions, negative statement. A third reason to write affirmations in the positive is a practical one: Positive statements tend to be shorter than negative statements. So you can write them more easily and read them more easily.

September 11, 2012 By admin

About the present, not the future: Your unconscious mind treats each statement about the present as something over which it has full control. In contrast, it treats each statement about the future as something over which it has no control. In other words, your unconscious mind operates in the present.

As if it were true, even if it is false today: Every time that you read an affirmation to yourself, you are incrementally strengthening in your unconscious mind the belief expressed by that affirmation. Given that your unconscious mind cannot distinguish between fact and fiction, you can read to yourself an affirmation that is not true today with the assurance that eventually your unconscious mind will align your life with that affirmation such that eventually the affirmation is true. In other words, an affirmation need not be true when written or read, but repeated reading of the affirmation increases the likelihood that eventually it will be true.

With specificity: Specific statements have a stronger impact than vague, general statements have on your unconscious mind. For example, “I am a five-hour marathoner.” is more valuable than “I am a fast marathoner.” as an affirmation.

How many affirmations should I have?

The number of affirmations that you have related to your endurance running or walking depends totally on you. Some people prefer to have just a few affirmations. Other people like to have lots of affirmations, including many that are re-worded versions of other affirmations.

Where should I be when I am composing my affirmations?

You should compose your affirmations at a computer in a quiet, private location. You may want to play some inspiring or gentle music while writing them. A few minutes of meditation before beginning could help your writing, too.

Ideally, each affirmation should feel as if it were an expression of your best self — as if your “higher self” were telling you what it believes you are capable of being, doing, or experiencing.

If you are stumped when you initially sit down to type affirmations into your computer, then give yourself a goal to carry around a pen and small notebook so that you record several affirmation ideas as you go about your daily life. You eventually should have enough ideas in your notebook to produce several affirmations when you return to your computer.

What are some examples of affirmations for endurance runners or walkers?

Here are examples of affirmations that are correctly worded for an endurance runner or walker:

“I always breathe aerobically when I run.”

“I shave at least one minute off my personal record in every marathon that I run.”

“I eat exactly what I need for each walk.”

“I give myself permission to run my own race.”

“I stop for water precisely when necessary at water stops while walking my half marathon.”

Why should I record my affirmations to a computer?

Typing your affirmations into a computer document gives you three benefits over handwriting them:

Typing them on a computer lets you craft them easily. The ease of editing text with a computer ensures that you can craft affirmations that are “just right” for you to repeat many times to yourself over the coming days, weeks, and months.

Typing them on a computer lets you update them easily. Having your affirmations in a computer document means that you can refine them easily to suit you better as your needs or goals change but without having to re-write your entire list of affirmations.

Typing them on a computer lets you print them in different sizes. This gives you the flexibility to make a single-page list for scheduled reviews, larger printouts of affirmations for in-your-face display in your bedroom, bathroom, or office, and a wallet-size, laminated list for on-the-go review whenever you have downtime.

How should I read my affirmations?

Always read them as if you believe them, even if they are not yet(!) true.

Always read them with an emotional intensity that will capture the attention and imagination of your unconscious mind.

Read them aloud if at all possible.

Even if you are only reading them silently in your mind, vary from session to session your pace (from a fast-talker to a slow-talker), your pitch or accent (your own voice, the voice of a favorite actor, etc.), and your volume (from a whisper to a gentle shout) — to avoid boredom and to stimulate your unconscious mind in multiple ways with the same affirmations.

When and how often should I read my affirmations?

Plan to read your affirmations several times a day but at least twice a day:

As part of a morning ritual in which you use several LOA methods to prepare you for the day ahead;

Later in the day — and perhaps as you retire to bed — to reinforce them.

If you work at home, reading your affirmations aloud during your workday may be no problem. If you work in an office, in a retail store, in a warehouse, in a factory, or otherwise with other people in your workplace, then consider using your automobile or a secluded outdoor area as your “sound booth” in which you read your affirmations aloud.

What else can I do with my affirmations besides reading them to myself?

Post individual affirmations throughout your home, in your car, or in your office so that you see and unconsciously absorb them even though you do not consciously and deliberately read them.

Record yourself saying your affirmations, mix that voice recording with different background, instrumental songs that are suitable for the targeted periods for playback (such as for running, for stretching, or for winding down at the end of the day), and play the appropriate mixed recordings at least twice a day — such as while training for an endurance race, while driving, while in the shower, or while completing indoor or outdoor chores.

Kirk Mahoney, Ph.D., loves to walk and run, and his SpryFeet.com website provides practical research for runners and walkers. By going to http://www.SpryFeet.com/Reports/, you can get his FREE “Pace Tables for Runners and Walkers” special report, letting you look up paces needed to complete several different race distances within given durations and for different micro-level-pacing methods.

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One of the most important pieces of gaining permanent weight loss has nothing to do with the foods you eat or the exercises you do. It has to do with your mindset. Some people are able to lose weight effectively, and then gain it all back, while others, those who have made the proper changes to their lives to lose weight, can stay thin for the rest of their lives. The major difference between these two people is in that one person is achieving weight loss through affirmations, often without even realizing it, while the other is not. One of the most powerful tools for losing weight could en up being weight loss through affirmations.
Affirmations are a thought or a statement that we say to ourselves which has a profound effect on how we act or feel. Depending on its positive or negative nature, the mind then acts accordingly which can lead to either positive or negative impact on our lives. Thus, if you want to achieve weight loss through affirmations, you need to know how to utilize these techniques to give you the mindset of a skinny person. Weight loss through affirmations is an underused and understudied technique, but the effects can be profound.
To achieve weight loss through affirmations we must first overcome our negative thoughts because it is a major contributor to our general mindset. We must let go of these thoughts as these thoughts are major resistance to our weight loss through affirmation treatment. Instead of thinking ‘I am fat’ or ‘I will never be slim again’ try thinking ‘Today I have succeeded in losing some of excess fats’ or ‘I look thinner’. These kinds of statements leads to a positive and fruitful results.
For a positive result of weight loss through affirmations, the affirmations need to be repeated many times. Write down any positive thought you get maybe in a diary, on a piece of card or whichever way is convenient to you. Review them daily to get your mind to completely accept these thoughts and think of them as nothing but true. Preferably review them twice a day. Initially along with positive thoughts, you will eventually run across negative thoughts that continually occur to you. Note down these thoughts as well and at the end of the day review them and try replacing them with something more positive. For example if you have a thought such as ‘this isn’t working’ or ‘I don’t see any change’ try replacing it with ‘I feel lighter’ or ‘I feel thinner’ or ‘It really is working’. You should say your weight loss affirmations out loud, and try to use them in the way that you think, and you should be much better off.
Weight loss through affirmations depends on thoughts and in particular the words that one uses to attain weight loss through affirmations. Proper terminology varies from person to person, but the right words are needed for this weight loss technique to actually work. Try to us simple and direct sentences which your mind can easily get used to without causing any negative effect. This is important as even positive words can have negative effects.
One example of the power of affirmations is noted by Barbara Doberman Levine, author of “Your Body Believes Every Word You say” talked about one man who read about hypnosis and began to affirm to himself, “I am not hungry.” Instead he actually gained weight. Whenever he told himself he was not hungry his mind focused its attention to see if he was hungry. He repeated this affirm so many times that his subconscious actually put energy into making him hungry. So he felt more hungry through this affirm rather than before adopting it. Barbara Levine also says, “Telling yourself not to do something, you focus attention on the very thing you are avoiding, making it harder to avoid”.
Thus, you can not expect to achieve weight loss through affirmation using phrases like ‘I will not eat chocolate’ because this brings to mind the thought of eating chocolate, which in turn will make you desire it more. Instead, say something like ‘I eat healthy foods’ because this is vague enough to avoid problems, but focuses specifically on the idea of controlling what you eat. The words ‘no’ and ‘not’ should never appear in your weight loss affirmations.
Weight loss through affirmations is not only about having the right thoughts but is also about expressing your thoughts using right words. If weight loss affirmations are rightly utilized with proper and correct technique it can result in actual weight loss and a prefect body as we desire. When considering trying to achieve weight loss through affirmations, build up a large list of weight loss affirmations, and run through them daily or twice daily. In time, you should notice that you achieving weight loss through affirmations.

September 4, 2012 By admin

Robert Watson is a certified hypnotherapist with the ABH and the NGH, and has worked with affirmations and subliminal messages for over ten years. Visit his Subliminal Messages [http://subliminal.green-machine.info] website for more information about using affirmations and subliminal messages to help you lose weight, quit smoking, have a more positive outlook and more.

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Prosperity’s 12 Affirmations are 12 powerful affirmations of prosperity and well-being drawn from the 10 Commandments (Exodus 20:1-17) and the book Prosperity’s 10 Commandments by Georgiana Tree West. The 11th and 12th affrimations are inspired by Jesus’ 2 great commandments found in Matthew 22:37-39. Prosperity’s first 4 affirmations help to internalize ideas that contribute to establishing a prospering relationship with the Fundamental Creative Energy of the Universe – God. In this article we will look at four affirmations, which will help you internalize ideas that aid in creating prospering relationships with other people. As you use these affirmations to create your abundant life, you will begin to establish habits of language and action that will enable you to create mutually prospering relationships with other people. Affirm these affirmations daily and you make these powerful prosperity principles a basic part of your life experience.
Four Affirmations for Prospering Relationships with Others
“I maintain my highest integrity when connecting with God and interacting with God’s agents of my wealth”. Perhaps this affirmation should be “I am faithful to God and respectful of people”. The key to success with this affirmation is to stay conscious of our relationship to God, our only Source of supply. Then we will remember that others are also connected to the God-Source. In this consciousness we create the possibility for everyone with whom we interact to bless us in some way. However, we must be open and receptive to the blessing. When we maintain our integrity and treat people with respect, we empower them and they are likely to empower us, quite possibly in unexpected ways.
“I keep my wealth circulating and creating blessings for others and for me”. The Commandment upon which this affirmation is based is “Thou Shalt Not Murder”. Habitual thoughts of poverty and limitation are murderers of prosperity. We affirm this affirmation in language and in action through our generosity, tithing and giving. In using this affirmation we are creating our experience of the unimpeded circulation of wealth and abundance.
“I only use my wealth for creative, uplifting, enlightening, joyful and life affirming purposes”. This affirmation helps us to keep our motives and uses for money pure and unadulterated. We remind ourselves that money is Love in action and we focus on the positive uses of our money as a pure expression of love. With this affirmation we exercise the power of intention. When we create a field of clear intention we take advantage of the natural processes of creation to yield the object or service for which we expended a portion of our wealth but we have the added benefit of spiritual and emotional satisfaction because others are blessed and benefited by our intentions and actions.
“I always give generous and fair compensation for value received”. This affirmation helps us practice the Law of Compensation which reminds us that when we are attempting to get something for nothing, we are actually trying to steal. However, when we are willing to give fair compensation for everything we receive, we stay in the continuous flow of prosperity.
Next Steps Take action by repeating these affirmations until they feel natural to you. You may want to craft your own version of these affirmations to really make them yours. The time and energy you invest in working with the affirmations will pay large dividends in your experience of prosperity and abundance.

September 3, 2012 By admin

One of the things you can do to accelerate your progress is to engage in conversations based on these four affirmations with family, friends and acquaintances. I invite you to visit Prosperity’s 12 Affirmations Blog, http://www.prosperingtimes.com/blog and if you wish to powerfully accelerate the potency of this affirmative process, accept our invitation to subscribe to the complimentary e-course “Introduction to Prosperity’s 12 Affirmations at http://www.prosperingtimes.com/Intro2P12Registration.html

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Affirmations are simply positive, or affirmative, statements of truth. The tricky part is that the truth of the affirmation need not be a “present reality;” it can be a future reality you truly wish to create. By declaring this future reality in positive, definite terms, you are tasking your conscious and unconscious mind with finding this new reality. It is important to consider that, when your prayer is answered, it will be now; so, the proper way to “declare a thing” and make it so is to offer thanks NOW – in this moment – for your desired reality as if it had already happened. Your emotional guidance system will seek to recreate the experience of being happy for having achieved this particular goal; and it is likely to do it by bringing that goal to fruition.
Life is a continuous series of changing circumstances. Our thoughts help us make sense of this ever-changing landscape; and they help guide us from one event to another along this path to future “now’s.” Along the way to your future, you are continuously asked to offer thought as a way of generating your future realities. Change happens with or without your input; but you can create affirmative change with affirmative thought. Consider the following words from two great teachers of this path of positive thought and affirmative action:
“Be the change you seek to create in the world.” – Gandhi
“Do unto others what you would have them do unto you.” – Jesus
“Declare a thing and it is so.” – Jesus
“As a man thinketh, so is he.” – Jesus
“Our thoughts become our words as they become our beliefs; our beliefs become our actions as they become our habits. Our habits become our values as our values become our destiny.” – Gandhi
“Whatsoever you desire, when you stand in prayer – believing – will be given unto you.” – Jesus
Believing in a thing is affirming it – it makes it firm, or physical. As you think about a thing which has sparked your interest or curiosity, or which has become desirable to you, your thoughts will naturally want to return there. As you think of a new thing, you will begin to notice that new thing in your world where you haven’t noticed it before. You will also begin to look in new places, read new books and magazines, and perhaps begin doing research or study in this new area of thought. As you give more attention and thought-energy to these ideas, you will develop mental imagery and additional ideas.
The imagery and new ideas you experience, while giving thought to your new desire, will make you feel a certain way. If the feelings are positive, your desire will grow; if your feelings are negative the desire may also grow, but it will likely grow into that which you are afraid of. If your thoughts are positive, and they excite you, you will probably begin speaking about them, as we think and talk about those things which most interest us. These thoughts and words will then stimulate actions and behaviors. Affirmative thoughts inspire affirmative action. Inspired action seems to be effortless and always creates positive change and new realities.
Just imagine that you are programming a computer; you wouldn’t tell the computer all the things you don’t want it to do. You simply tell the computer – in a language it understands – what you want it to do; and then you tell it to do it. Your mind and body operate in much the same way; so, your self-talk – which is actually a type of self-programming – should always be affirmations of what you want to happen. Your programs should always be positive, affirmative, direct, and specific; but you should keep in mind that this is a process – and part of the process is exercising patience and a peaceful countenance. You may not master this immediately; so relax, and be of good cheer.
By thinking and speaking affirmative words, we can generate an affirmative mood, or disposition; an affirmative disposition is one which is free from stress. This state of mind and body is a healing state. Positive thoughts do not stress us out; that’s because they do not cause or stimulate the release of the harmful stress hormones which we experience as “bad feelings.” The way we phrase our words and intentions has a lot to do with the way our subconscious hears, interprets, and acts on those thoughts we hold so important that we took the time and energy to turn them into words. When you turn a desire into words, it is one step closer to becoming a physical reality.
Imagine that you are ordering dinner and you tell the waitress what NOT to bring you. Do you know what you will get for dinner? Some people say that affirmations are not useful or effective because they affirm the lack of the thing you are affirming. In these cases, semantics are everything; re-framing your negative desires into positive affirmations may take some time and thought, but it is worth it. A declaration of what you do not want is really a “negation,” and not an “affirmation.”
By saying, “I don’t want to be sick,” or “God, please take away my illness,” you are focusing on the fact that you are sick, or have an illness; and you are trying to negate it by thinking about it. This does not work. Though you may heal; it will be through natural processes that you could have sped up with an affirmation instead of slowing down with a negation. “Thank you, God, for giving me this wonderful health and strength so I can go for a walk!” is a much better prayer for restoring health and wellness than those listed above.
To create health, wellness, happiness, success, and prosperity, in all areas of your life, begin thinking positively and affirmatively. Think creatively and optimistically if you wish to create a new reality. Express gratitude in your affirmations; and try to feel the feeling of gratitude in your heart as you imagine the happy, new reality you wish to create. Continue to affirm only those things you wish to experience in your life, body, and experience. Below are a few examples of affirmative prayers for health, prosperity, etc; they will give you an idea of how effective thinkers effectively create using effective, affirmative thought. Affirmations need only contain gratitude, joy, and a positive intention.
Try generating a new attitude in the areas where you have problems or suffering. Consider re-framing your focus on the most positive statement you could make about the conditions you wish to experience. “A man must first assume those characteristics he wishes to possess.” Some people say, “Fake it until you make it;” but repeating affirmations will help you choose a more positive track for your thoughts. Try some of the following affirmative thoughts and see how they feel to you; say them out loud and hear how they make you feel:
If you are ill and thinking, “God I feel miserable!” try thinking:
Health – “Thank you, God, for giving me health and strength so that I might live fully and be a model of health and joy to others. Thank you for giving me the strength, courage, and willingness, to do the things that enrich and empower me…”
If you are in turmoil and chaos and thinking, “I’m going to kill someone if these people don’t get off my back!” or “I don’t know what to do! I’m so afraid and worried…” try thinking:
Peace – “Thank you, God, for giving me peace. Thank you for giving me faith and trust and for quieting my mind so that I might rest and hear more clearly your will…”
If you are experiencing relationship problems, instead of thinking, “God I am married to such a _________!!! I can’t stand this anymore!” try thinking:
Relationships – “Thank you, God, for giving me the love and wisdom to see you in all your creation and to love all creation and all living things unconditionally. Love and harmony are alive and well in all my relationships.”
If you are experiencing weight issues and you hate what you see in the mirror, try thinking:
Weight Loss – “I am happy and peaceful here and now. I am safe and loved and create my own peace, security, and nourishment from the power from within me. I am free; and I release the past and others to be free now.”
If you are having financial difficulties, instead of thinking about debt, or a pile of bills, try thinking:
Prosperity – “My good returns to me now in an avalanche of abundance; thank you, God, for prospering me in all my ways. Only good comes to me; and there is always more than enough to share.”
If you can’t seem to make things work out, and you’re thinking, “Why can’t I ever catch a break?” try thinking:
Success – “Thank you, God, for growing my good thoughts now. I give thanks for the wonderful insights and ideas which I have been given and are now coming to light. Thank you for all things going my way, favoring me with your blessings, and for benefiting all as your grace now benefits me. “
“It’s the repetition of affirmations that leads to belief. And once that belief becomes a deep conviction, things begin to happen.”
– Muhammad Ali

September 3, 2012 By admin

Pete Koerner, author of The Belief Formula

http://www.ExploreExpandEvolve.com

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Affirmations can be used to improve practically any area of your life. It does not matter if the situation is a simple one or if it is absolutely critical, affirmations can be of great use. However many people who have used affirmations do not get the full benefit from them and even go as far as to claim they do not work. This is simply because they have not learned how powerful affirmations really are, how to use them to their fullest and why creating your own affirmations is so important.
What are affirmations used for?
Affirmations can be used in many areas of your life, for instance if you are going to an interview and you are feeling nervous you can use an affirmation like “I can do this, I will be a hit, I am a winner or I will succeed” to help you calm down and boost your moral and confidence. Affirmations can also be used to change your beliefs about something. Lets say you have the belief that there are no good men around anymore, you could use an affirmation like “I am open to the idea that there is a good man out there for me.” This will help you to change your belief about men. There are countless ways for you to use affirmations in your life.
Why write your own affirmations?
There are literally thousands of websites online offering you lists of affirmations that are supposed to change your life and although the affirmations are often powerful in of themselves, they often do not help the user for one simple reason. They are not specific to the users situation and beliefs. Here’s an example, suppose you are not happy about your body any you want to change the way you think about your body. So you choose an affirmation from a pre-written list that says, “I am beautiful and I love my body.”
Although this may be a good affirmation it is likely to be useless for anyone who is truly unhappy with his or her body. This is because if you have a negative belief and you try to change it by stating the direct opposite the first thing your mind will do is resist the positive statement as it is simply to big a jump from one end of the spectrum to the other. This is why it is so important to learn how to write affirmations that are specific and fully directed towards your needs.
Instead of trying to convince your mind of a fact that is directly opposite to what you believe, instead you would write an affirmation that is hopeful, positive and opens your mind to accepting a new belief. The affirmation could be something like, “I am making healthy choices to improve my body” or “little by little I am changing the way I look” or “I am open to the idea of reaching my perfect weight.”
When you soften your affirmations you receive less resistance and therefore stand a much greater chance of actually changing your beliefs and improving the negative self-talk. Then as your self-image improves you can make your affirmations even more powerful. The most important thing to remember when using affirmations is to focus on how the affirmation you are using makes you feel. If when you state the affirmation you feel tension or resistance to the words then the affirmation is too far away from your present belief and needs to be softened. Also when you do this you should include hopeful words and statements like “I intent to, I am moving towards, I am reaching for, and I am open to.”
Following these simple tips will help you to write powerful focused affirmations that will change your life and you will also be more in-tune with your feelings which will in turn help you to recognize when an affirmation is right for you and when it is not.
Want to know more?

August 25, 2012 By admin

Visit Carol King at Missing Ingredient Coaching and grab a copy of the highly acclaimed ebook How to Write Powerful Affirmations. This guide will teach you every thing you need to know about affirmations including step-by-step instructions on how to create focused affirmations that are specific to your needs and how to use them in your daily life. Go Now!

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Focus on Future – Values and Concepts of Malcolm Baldrige Criteria; Part 6

August 23, 2012 By admin

Focus on Future – Values and Concepts of Malcolm Baldrige Criteria; Part 6

In this issue, I will share my experience acquired from the conglomerate and its operating companies. For the purpose of this article, I will articulate the Focus on the Future which is one of the eleven core values and concepts used in Malcolm Baldrige Criteria. As before, I will use case studies to show how some of the companies implement them.

To recap, below are the Eleven Core Values and Concepts of Baldrige Criteria:-

Articulated Focus on the Future Creating a long term viability of business in an organization requires an understanding of a short and long term critical success factors. Focus on the future outlook and strategies that drive for continuous improvement to meet customers and other stakeholders’ expectations should be taken seriously as a long term Critical Success Factor.

In the planning process, it should anticipate a wide spectrum of future factors that may enhance organization values to grow its market share, customer base and achieve operational excellence, employee value creation such that profitability can be sustained.

Strategic HR play a major role in this initiative, after all, it is the people who make an organization. Clear HR plan should be developed and aligned to the organization drives for excellent. It should include developing of employee at various levels, suppliers, succession planning and opportunities for innovation.

Case Study on Focus on the Future Most companies I worked with Focus on Future. Vision and Mission statement are developed and reviewed regularly. Shareholders expectations are understood, Key Performance Indicators stretch over 3 years for each year’s budget planning. Unfortunately, all these are financial indicators. Few had a longer term expectation of operation strategies and key performance indicators.

Would this lack of long term focus on operational issue a good practice? Well, from my encounters, companies included operational issues into their long term focus have gain competitive advantage as these focuses help to drive down operating cost.

With regards to HR planning, it is mostly done on a year to year basis. Even that, it is more of a headcount planning instead of a Strategic Approach to Human Resource requirement determination and gap analysis to determine shortage of competency, coverage etc. Succession planning is weak, not executed or non existing.

Opportunity for Improvement Since there is a long term financial expectations for all companies, why not include a similar term of reference for operational indicators, Strategic HR and plan, development employee for key positions, upgrade competency of shop floor workers to achieve better quality and productivity. Develop a continuous improvement as a culture for not stop improvement work culture. Besides delegates to HR managers, leaders should take a leading role to review this long term initiative.

In summary, having understood the Focus on Future in Values and Concepts of Malcolm Baldrige, it should be taken as a strategic issue rather than operational. Most companies have in placed a Marketing Strategy, some would have Operational Strategy, would you want to consider having HR Strategy too? Leaders might benchmark their CEO of Baldrige Winners on their TQM successes in this value. My next article will articulate the next Core Values and Concepts in Managing for Innovation

source for Malcolm Baldrige criteria :http://www.quality.nist.gov/Criteria.htm

Focus on Future – Values and Concepts of Malcolm Baldrige Criteria; Part 6

Focus on Future - Values and Concepts of Malcolm Baldrige Criteria; Part 6

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Words of affirmation are so prevalent, important, and powerful but yet subtle, so subtle that we don’t even notice it being the underlining governor in our minds and in our life’s experiences. Words of affirmation have conditioned us in ways that most people have not even considered in their adult years.
For instance, we have been conditioned from school, through things like mathematics, to create problems for ourselves over and over again. Through all of the different equations we had to find to solve all of the many problem-solving questions that math teachers gave their students, and still are giving them today… we have been conditioned to create problems for ourselves. This can be turned into good if it forces us to find solutions to where our attention and focus are more steered toward solutions but unfortunately with the mental overwhelming of mind activity, and lack of concentration, we focus more on the problems and create more problems for ourselves.
But on a subconscious level we have seen the words “Problem Solving” so much in our youth that we have hardwired our brains to search out and notice problems just to solve them for the chemical rush of being right, which can put us in a state to refining our skills in that area. But most schools, at the same time of flooding students with problems to solve, have numerous intellectual commitments, assignments, test, exams, essay papers and many other things that keep the mind at a constant turbulent multi tasking state.
This unfortunately makes it harder for kids to realize and expand their talents and concentration skills and interest because they are mentally tired from all of the requirements of problem solving. Whenever things seem to be going right, the minds is conditioned to seek out a problem that is hidden and the world respond and bring us situations to deal with that we interpret as problems to solve.
Not a lot of attention was put into concentration, contemplation, mental rehearsal and imagination. More of the attention was on problem solving and measuring apartness and separation and calculating reactions and implementing solutions. This can be effective if used rightly but we fail to ascend from the problematic limited way of thinking to the expressions of creativity, abundance and infinite possibilities ways of thinking.
This same mentality has creeped into the minds of most adults and the word job is the new school for problem solving mechanisms using some form of “work”. We have forgotten unconditional love and hardwired our families to be computers to survive in this tough financial problem solving society.
The love has been striped out of families for survival because on an unconscious level we have prepared and organized our brains to seek out problems to solve without us even knowing it which cripples the idea of enhancing and refining our skill to strategies and master challenges in a subconscious and automatic implicit way for a desired outcome using concentration and pure powerful thinking.
We seem to have been stuck in a problem-seeking mode and when we get overwhelmed we go on vacation with the family to catch up on expressing love and life. Our spirit guide knows that it needs love to continue life’s full expression rather our minds allow it or not. This is what creates the imbalance in our wholeness because our intent in mind is different than our intent in heart.
We have been programmed to survive and as parents we sometimes see our kids as motivation to survive which works for a while but you naturally need to Love, Love and Love first. Seek the way of the creator first and your needs will be meet. But we have been delivered from youth, certain problematic words of affirmation in our DNA unconsciously, that has implicitly become our automatic behaviors and ways of thinking.
Love and life has become secondary to surviving. What a tiresome way of living life. Oh lets survive by getting a job, paying bills and keeping a roof over our heads, food on the table and clothes on our backs and then when we have time we will pay attention to one another.
I am explaining the high maintenance family who is conditioned to work, work and work to live and find time to play in between some how. They are prime examples of the conditioning of creating problems over and over again to have to deal with when our minds cannot consciously manage all of the problems we have created with the constant exposure to problematic words of affirmation.
The people who master these problem-solving techniques become our leaders in government, education, media and mainstream. They set the tone and reinforce a system that creates a world of chaos and limitations because all the problems are based on limitation, apartness, labels and division and we have identified our selves and who we think we are with our ability to solve problems.
This is why the entrepreneur world is so big because there are so many problems and an entrepreneur is no more than some one who solves problems and address needs for people for a profit. Helping the needy has become life’s purpose because the parasite exists in the minds of the poverties but Christ consciousness is the keys to full fill this gap. There are many needs in this world because the adversary, through mind, has kept the knowledge away from us of how to create abundance instead of limitations.
From the jump early school systems painted the picture of education that they wanted us to see so that we will live a life of trading time in for ends meet. They know time is limited, which is a problem for us, if that is what you have to rely on to survive. They have mentally equipped us to be in a rat race of specific problems that we had no part in creating. We are at the bottom of the employee food chain acting out as parts of the equation that the successful problem solver has put in place and created a business out of.
This may seem all to coincidental or distant for a lot of people but I assure you if you look deeper you will see that the underlining words of affirmation that has been hardwired in our intellect corresponds equally to

August 12, 2012 By admin

what we believe and what we manifest in our present reality.

The very few wealthy people in the world have surpassed this limited way of thinking and they see that there are no limitation problems in the now. They see what most people label as problems as challenges that they have learned to graciously overcome. They have implanted into their memory program a new set of words of affirmation. Affirmations are so effective in our lives rather we are affirming abundance or limitation. Whatever you organize your brain to tell you is what it will produce.

Most people do not realize that words of affirmation works on an unconscious level in a very big way. Our unconscious thoughts produce measurable changes in our physiology but most people are not aware of the unconscious thinking in their heads. If you are worrying about some future moment in the back of your head and you can’t consciously remember exactly what it is your worrying about at that moment, you are affirming some form of words that have been planted in your subconscious.

We have been conditioned by time to treat the present moment as a problem or an obstacle that needs to be over come. Some how we have gotten stuck in the “oh no its another problem” mode. The idea of no problems but only challenges and solutions starts to make your brain works differently but that different feeling is the unknown. The familiar is so seductive because we can relate to what a problem feels like.

PEACE AFFIRMATIONS

We have not hardwired our brain to experience a reflection of paradise with ultimate peace and only love because of the parasite in our mind that keeps the past alive. Every time we think there is no problems, the body and mind conditioned past finds a problem. Christ tried to present us another way of living when he implied to his followers that they should live like nature. He said look at the lilies and the birds. See how they grow with no stress or toil. You can live like that too.

The only way we can live like that is through the thoughts we choose to focus on in this moment. In order to live like the lily your thoughts has to be natural and clear like the growth of the lily. We must allow life to be freely with an attitude of peace and wholeness no matter what the present circumstance. This action creates a reaction of peace in the future.

The karma for a natural flower is natural beauty because it’s action and reaction is natural with no distress and rooted in love. It takes in just enough solar energy and water and the roots grow and create beauty on the outside through the creators love. The only thing that gets in the way of us living our lives so peacefully like the Lilly and the bird is fear in the human mind. We have lost control of it do to the conditioning of problem solving words of affirmation.

We have to gain control of our subconscious memory system and alter our attention to abundant words of affirmation. We have been condition by school for most of our early years so more than likely you have to unlearn some things you’ve been taught. Whatever words of affirmation you have plant in your mental garden, will be the same words that grows in your physical world as manifestation of things and reality and now is the time to pluck up roots and plant new seeds.

Then the new seeds of abundance have to become deeply rooted and implicit so that it can be automatic. Peace and love becomes second nature and all other needs are added as a result of producing compassion now.

Words of Affirmations effect life in many different areas

· Affirmations for healing

· Affirmations for abundance

· Affirmations for wealth

· Self Confidence Affirmations

· Positive Thinking Affirmations

· Affirmations of Happiness

· Affirmations for Money

· Affirmations for Relationships

· Audio Affirmation

Pluck up the negative words of affirmations that creeped in unconsciously through

· Affirmations of Problems

· Affirmations of Limitation

· Affirmations of Disease

· Affirmations of Anger

· Affirmations of Fighting

· Affirmations of Surviving

· Affirmations of Fear

· Affirmations of Victim

These words of affirmations come in through many ways- from what we read, what we see on televisions and the news, what we learned in school, what we experience at work, what we hear on radio, what we perceive from others, what we see in hospitals, what we experience through drama and chaotic episodes, what we hear in church and what we learn from surviving life situations.

Our conscious mind is like a compass and it guides our subconscious by the words of affirmations we hold in our mind and make more real than anything else. Words are thoughts externalized and as a man think in his heart, so is he. This explains why we become what we have affirmed implicitly. Our spirit guide has to plant new affirmations but first it must make unconscious negative affirmations conscious so that we can recognize it and be in a position to choose a different way of affirming our experiences continuously.

We are constantly affirming reality through the words of affirmations we have stored in our storehouse of affirmations. If we have affirmed going to school, getting good grades and graduating and going to college then working for 8 hours a day, 40 hours a week for 40 years and retire, then rest assure you will get exactly that.

Bill Gates wired into his brain a different set of affirmations than the large crowd. He stepped out of the norm and created Microsoft words of affirmation and this stepping out of the norm yielded him a life that stands apart from the normal affirmations of lack. The few people who followed him took on a new mental organization in which they believed enough in his affirmation of abundance in computer programs.

What words have you affirmed in your mind? Have you affirmed problems or have you affirmed abundance? Have you focused more attentions on bills and confrontations or have you focused more on wealth and peace? Where is your point of awareness?

How are you implicitly affirmed to react to challenges in your life situations? Have you mentally prepared yourself to respond to money as of though it is abundant or have you prepared your response to be one of lack and not enough? If you look closely at how you feel and the certain way you act towards money you will see that your world and experiences about money comes to you in an exact proportion of your corresponding inner state.

We can only perceive what our brain is organized to tell us. Perhaps the reason why we have not perceive the life of a millionaire is because we have not organized our brains to attain millionaire status. A millionaire thought is a millionaire seed.

http://www.millionaireaffirmations.com/

Filed Under: Affirmations Tagged With: Ability, Abundance, Acting, Activity, address, Adult, Adults, adversary, affirmation, affirmationb, affirmationppThe, Again, Allow, anotherppI, apartness, ascend, assignments, Assure, Attention, Automatic, backs, Based, Because, Become, behaviors, Being, Between, Bills, Bottom, brains, Bring, Business, Calculating, cannot, Catch, certain, Chain, Challenges, chaos, Chemical, Christ, Clothes, coincidental, Commitments, Computers, concentration, conditioned, conditioning, Consciously, Consciousness, Considered, constant, contemplation, Continue, corresponds, Create, Created, creates, Creating, Creativity, creator, creeped, cripples, Deeper, delivered, desired, Different, distant, division, Early, Education, Effective, Employee, enhancing, Entrepreneur, Equally, equation, equations, equipped, Essay, Examples, Exams, exists, Expand, Experiences, Explaining, Exposure, Expressing, Expression, expressions, Families, Family, Financial, First, flooding, Focus, Forces, Forgotten, Getting, Giving, Going, Government, governor, Guide, Harder, hardwired, heads, heartppWe, Helping, Hidden, identified, Imagination, imbalance, implementing, implicit, implicitly, Important, infinite, instance, Instead, intellect, Intellectual, Intent, Interest, interpret, Keeping, Knowing, Knowledge, knows, labels, leaders, Level, Lifes, limitation, Limitations, limitationsppFrom, Limited, Living, Mainstream, Maintenance, Makes, Manage, Master, mathematics, Measuring, mechanisms, Media, mental, Mentality, Mentally, minds, Motivation, multi, Naturally, Needs, needy, Notice, Numerous, ofppThis, Organized, Other, Ourselves, ourselvesppBut, outcome, overwhelmed, overwhelming, Painted, Papers, parasite, Parents, Parts, Paying, pbWords, People, Picture, Place, Possibilities, poverties, Powerful, Prepared, prevalent, prime, Problem, problematic, Problems, problemseeking, problemsolving, problemsppThis, Profit, programmed, Purpose, Questions, rather, Reactions, realize, refining, rehearsal, reinforce, Requirements, Respond, Right, rightly, School, Schools, Search, Secondary, selves, Separation, Situations, Skill, Skills, societyppThe, Solutions, Solve, solveppNot, solver, solves, Solving, Sometimes, Specific, Spirit, State, stateppThis, steered, Still, Strategies, striped, Stuck, Students, subconscious, subtle, Successful, Survival, Survive, Surviving, System, Systems, Table, talents, tasking, Teachers, Techniques, Their, There, These, Things, Think, Thinking, thinkingppLove, thinkingppThis, thinkingppWe, Through, tired, tiresome, Today, Tough, Toward, Trading, Turbulent, Turned, unconditional, Unconscious, unconsciously, underlining, unfortunately, Using, Vacation, Wanted, whenever, Where, Which, While, wholeness, Without, Words, Works, World, yearsppFor, Youth

Automotive Advertising Agencies Focus on Consumers Vs Auto Dealers to Sell Cars Because Google Does

August 8, 2012 By admin

Automotive Advertising Agencies Focus on Consumers Vs Auto Dealers to Sell Cars Because Google Does

Consumers prefer to go to the Internet to shop for a vehicle to get information to make a buying decision without having to visit a dealership. Sometimes they turn to the World Wide Web vs. their local car row to avoid being pressured by a self serving car salesperson — real or imagined. Other times their objective may be to save gas and time before they jump into the real world where they may be pressured into making a premature buying decision based on emotion and limited information. Frankly, in many cases, they are right; can you say — spot delivery.

Job one for search engines, like Google, is to provide relevant information to their online customers to help them narrow down their list of vehicles of interest and answer associated questions like trade-in value, payment options and the many items that must be addressed before they can select — the — vehicle vs. — a — vehicle. Once those issues are resolved, they need to help their online shoppers find an auto dealer that can provide a vehicle that best satisfies those terms and conditions; in that order — vehicle first and dealer second. My point is that when Google first directs their customers to the most relevant source for their desired information it is not necessarily limited to a particular dealership. Today’s car shoppers are much better educated than yesterday’s. They know what questions they need to ask before they can make a buying decision so their online search words are more able to target vehicles that warrant their consideration rather than limiting their search to their local car dealerships. For better or worse, auto dealers can’t put that horse back in the barn!

The adversarial relationship between consumers and auto dealers that governed old world selling processes originated in the real world to help auto dealers control the shopping and negotiation process and they survived briefly on the virtual showrooms being built one on the Internet, but — today and tomorrow — not so much! Once auto dealer’s realized — or more correctly — once customers told auto dealers that they no longer controlled the access to the information that they needed to purchase a vehicle the dealers tried to control the information on the Internet; how is that working out for auto dealers!

Automotive advertising agencies first assumed that S.E.O. and S.E.M. was a way to put Google on the auto dealer’s side of the Internet Super Highway. If they placed the right search words, meta tags, URL names — and the various manipulations of the Google search algorithms that automotive advertising agencies have memorized as fast as Google changes them — then they could manipulate the search results to place their auto dealer clients as the most relevant source for the information that customers were searching for and earn the auto dealers a position on the car shoppers short list. Given the vertical priority placed by Google to position a listing on page one based on relevancy to their customers search words or phrases, that technique certainly has value. However, since customers are prioritizing finding a vehicle before a dealer and/or to answer related questions before they open negotiations on a specific vehicle at a particular auto dealer, auto dealers that base their online marketing efforts to accomplish that priority are positioning themselves mid-sales cycle and they may be a day late and a dollar short for a large portion of today’s and tomorrow’s shoppers/buyers.

Automotive advertising agencies have attempted to answer customer’s questions on their auto dealership’ websites in an attempt to earn them a top position on vehicle based searches. Their assumption is that the more information the better — as long as it is relevant — however, once at the auto dealer’s site the more accurate priority is “transparency!” More time on page, and more page visits used to be considered a good thing but today, once again — not so much! The easier and faster the online car shopper can find the specific information that they need to make a buying decision the better! Site designs are being simplified with more intuitive user interface and dedicated landing pages or linked micro sites to allow customers to limit the amount of “clicks” or wasted exposure to information that may be relevant to the dealer but not necessarily to the customer; at that time in their shopping cycle at least.

Once the shopper actually ventures onto an online showroom the plan is to keep them there by providing direct or linked access to anything that they need to move themselves further down the sales/buying funnel. The dealer may see these information resources as a conversion tool or a lead generator but if they lose track of the truth — that the customer is still in charge — they risk losing them with the click of a mouse. Sorry, but throwing their trade-in keys onto the roof won’t work in your virtual showrooms!

The solution is for auto dealers to listen and learn from their online customers before they presume to sell them anything! Human nature has survived on the World Wide Web and relationship based selling still has a strong influence on consumers. Today’s online shoppers are being directed by Google and the other search engines to social networking sites because the marketplace is a conversation and people are social animals. Auto dealers who want to attract customers with a message that they are the best source for information to serve the customer’s interest vs. their own are better served to have their customers make that case for them.

Next generation inventory based search portals — like ronsmap.com — accept an auto dealer’s inventory for free with the ability to push their vehicles into social media using their vBack application to Ask-A-Friend or Tell-A-Friend about the vehicle — and the dealer –that they are considering within their social networking communities of online friends. Google has already admitted that they are prioritizing real time social media to establish relevancy, and automotive advertising agencies already know that more vehicles on a site provide more relevancy to more online car shoppers. As a result, they have found that the way to attract more online customers to find their auto dealership as the place to go to get all of their questions answered will be the message that is carried along with their individual vehicles listed on this communal consumer-centric site; which is what the customers are looking for to begin developing their shortlist of dealers to do business with!

Customer friendly applications that distribute the information on an auto dealer’s individual website which have the secondary value of functioning as a conversion tool or lead generator are also key differentiators that quickly build branding value for an auto dealer’s virtual showroom and enhance their online reputation as the place to go to get customer’s questions answered vs. their being sold something. For example, GetAutoAppraise.Com is a next generation appraisal tool that provides credible third party trade-in values sourced through NADA with integrated inventory information that allows the customer to review the entire transaction more efficiently. Their trade-in appraisal form includes vehicle, price and payment information to and from both parties to the transaction in one easy transparent and customer friendly process.

Video platforms, like SiSTeR Technologies Video CarLot, is another transparent Google friendly application that converts pictures on an auto dealer’s website into interactive videos with human voice that are also pushed out onto the World Wide Web through their dedicated API to You Tube and soon to be announced applications that push their vShock platform onto social networking communities like Face Book. Their proprietary video platform is fully index able for the search engines and it provides relevant information to the customer from within the video as well as direct links through their vShock application that opens a dedicated micro site with similar vehicles chosen from the dealer’s inventory using algorithms and business rules custom designed by the dealer to improve the customers vehicle selection. This process is another example of a customer friendly information delivery system that will improve transparency for the customer once they find an online dealership which will also extend the auto dealers S.E.O..

The point is, the more information that an automotive advertising agency provides through their auto dealer client’s websites in the most relevant and transparent manner the better. However, auto dealers need to get online car shoppers to find and visit their virtual showrooms first, and since information is a key differentiator between them and their online competition — or according to Google and online shoppers, it should be – then the information alone won’t make it! Automotive advertising agencies must focus on consumers’ interests in order to best serve their auto dealer clients because Google does; and Google does it because their customers demand it!

Automotive Advertising Agencies Focus on Consumers Vs Auto Dealers to Sell Cars Because Google Does

Philip Zelinger is a former auto dealer principal with an earned reputation as a nationally recognized automotive advertising expert specializing in the technology sector. His philosophy that a rising tide floats all boats motivates him to listen and learn so he can presume to teach. To that end, Philip shares best practices on the respected automotive advertising resource networking portal — http://AdAgencyOnline.Net — as well as the blog talk radio station featured on the site — WAAOL, All Automotive Advertising News All The Time — http://blogtalkradio.com/adagencyonline. For a complimentary consultation on your automotive advertising needs, or to share your wisdom and insights with the online automotive advertising community hosted by Ad Agency Online, L.L.C.. vist the portal and contact Philip Zelinger directly. To quote Philip, “Help is only a click away because — after all, what are friends for!”

Contents About : Automotive Advertising Agencies Focus on Consumers Vs Auto Dealers to Sell Cars Because Google Does

Filed Under: Automotive Tagged With: Advertising, Agencies, Automotive, Because, Consumers, Dealers, Focus, Google

Focus on Future – Values and Concepts of Malcolm Baldrige Criteria; Part 6

Focus on Future – Values and Concepts of Malcolm Baldrige Criteria; Part 6

Focus on Future – Values and Concepts of Malcolm Baldrige Criteria; Part 6

Automotive Advertising Agencies Focus on Consumers Vs Auto Dealers to Sell Cars Because Google Does

Automotive Advertising Agencies Focus on Consumers Vs Auto Dealers to Sell Cars Because Google Does

Automotive Advertising Agencies Focus on Consumers Vs Auto Dealers to Sell Cars Because Google Does

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