Eight Steps for Building a Brand That Builds Market Share

October 2, 2012 By

Eight Steps for Building a Brand That Builds Market Share

The best way to ensure consistent brand share growth over competition is to have a powerful Brand and deploy it powerfully. Anyone who has a product (the term is used here to include services as well) can develop a reasonably sound Brand Building Program by making sure they take the following eight steps.

Five of these steps are strategic, and three involve how you execute them.

STRATEGIC STEPS

1. Identify the people who are most likely to have a pressing need for your product.

This first step involves your identifying the people who are most likely to be your core target group. These are the people whose pressing need for your product can turn them into core prospects for your product. Why the term ‘core’? These people can be expected to use the product more often and in greater quantities, because their need for your product compels heavier usage vis a vis the usage possible from other people who might have use for your product.

2. Identify the deepest and most lasting motivation of these people, which motivation can be addressed by your product.

This is perhaps the most important step you will take, because it involves seeking out the most powerful dynamics that are already operating out there in the market, so that you can harness their power, and thus multiply the impact of your marketing investment. is to isolate the most powerful emotional drives among these people, which drives might be addressed by your product.

It is important to note that this step is not primarily about your product. It is primarily about the people who are going to be your most valuable customers, because they can be expected to bring in the most revenues for you. In this step you should regard your product only in the context of ensuring that the motivation can somehow be fulfilled, or at least assisted with the use of your product.

Examples of such powerful motivations might be: career advancement, family security, health and well-being. As you can see, these motivations are not based on your product, but your choice would be based on your product being able to contribute toward fulfilling this motivation.

So the motivation you choose might not be the most powerful motivation among your core target group. But it will be the most powerful one that can be supported by your product benefit. This is important because, with this step, you are literally identifying the main thrust of your brand positioning, the one that will provide the greatest propulsion for your business.

3. Identify an attribute or capability in your product that makes your product either superior or unique vis a vis the competing products.

This step involves sharpening the competitiveness of your product in the market. Your product probably has several competitors, any of which might also be in a position to select the same or similar brand positioning. So with this step you will be able to preempt your competitors with a positioning that sets your product apart from theirs – in a way that makes your product preferred over theirs.

This step will allow you to sharpen your brand positioning with the comparative “Your product can …. better than other products can”, or the differentiating “only your product can…”. It is very useful to be able to claim outright superiority over competitors, at least in product attributes or capabilities, if not directly on your strategic positioning.

In the absence of any such outright superiority in your product, seek some product attribute or capability that is unique to your product. Of course, it it preferable for this superiority or uniqueness to be about something that contributes toward the products ability to fulfill your brand positioning.

4. Identify the most credible facts about your product, its formula, its capability, or its benefits, that can support its fulfillment of your sharpened brand positioning.

Not all products require believability. But most do. Hence it is useful to strengthen your sharpened brand positioning with a rationale that is believable, at least rationally, if not experientially. And this believability must be based on an actual ingredient, or design, or capability of your product.

5. Identify the kind of personality that best suits the kind of person who is believable at providing your core target group with your specific brand positioning.

After strengthening your sharpened brand positioning with a believable rationale, you need to establish the right brand personality for your product. The brand personality will bind all of your prospects’ and customers’ brand experiences in tone and character, and do so in a way that is consistent with the kind of motivation you are addressing, and the kind of rationale you are supporting it with.

This is not an easy step. There are many personalities that might work. Some possible personality types are: friend, teacher, lover, boss, advisor, etc. You can be sure that one of these personalities, might be better suited for your specific sharpened brand positioning – than the others.

We have now covered the five strategic steps toward ensuring that your brand is capable of building your market share. We now move toward the three executional steps that are also necessary to this end.

EXECUTIONAL STEPS

1. Identify the brand name, the brand logo, the brand colors, the brand sounds, and the basic brand graphic formats that convey the sharpened brand positioning, and are consistent with the brand rationale and the brand personality – in a way that is both attractive and memorable.

This first executional step involves the basic signals by which your prospects and customers will recognize communications and experiences that come from your product. This step involves considerable creativity. It also involves familiarity with the corresponding brand signals of your competitors’ brands, so that your brand signals are more attractive and memorable than theirs. Beauty and simplicity go a long way in carrying out this step.

2. Isolate a common experience in the lives of your core target group, a metaphor, or an image that can immediately telegraph the essentials of your sharpened brand positioning or rationale.

This second executional step involves the identification of a BIG PICTURE, or SELLING IDEA, that conveys your specific sharpened brand positioning or its product-based rationale in a way that is consistent with your brand personality. This step involves the crystallization of your brand message in a specific visual and conceptual way that you will deploy in all of the experiences or communications that your prospects can have of your product in all your communications with them, and which can explode in meaning in their minds, anchoring your brand’s positioning deep in their psyche. This step can multiply the power of your communications investment, because it makes more sure that your brand message is delivered effectively, every time.

3. Ensure that all the ‘channels’ through which your target group might have experiences or receive communications that they associate with your brand name – know that they are brand communications media, and that they each deliver your sharpened brand positioning, and is consistent with your brand rationale and brand personality.

This step is perhaps the most important one at the execution level of work. It’s thrust is to overcome the tendency of many departments in your company to engage in communications and activities that work AGAINST your business building efforts. Many departments in your company might have the mistaken impression that your brand is a function of the Marketing or Advertising Departments. In fact, contrary to conventional wisdom, these departments are often not the most important means for building your brand in your target groups’ minds. Here’s why.

Target groups are made up of people. People are always interpreting their experiences, and forming opinions and judgments based on them. Hence EVERY experience that a member of your target group might have, which they identify with your brand name, is a means of either strengthening or weakening your brand. For this reason you need to know all these “channels” that might contribute to your core target group’s cumulative impression of your brand.

Several of these ‘channels’, especially the experiential ones, like interactions with your sales people, your drivers, your billing statements, your customer care people, your collections people, and most importantly, the functionality of your product’s packaging, its usage, and its performance – are all based on specific functions that may not be regarded as brand-building functions in your company.

So it is critical that you, and especially they, realize that the functionalities through which they interact with your core target group are powerful brand-influencing media, and that you make sure they are able to fulfill both their functionality and their brand-influencing prospect-experiences carefully.

It is essential that you don’t miss a single such ‘channel’ of experience or communication that can affect the brand that forms in your target group’s mind. Otherwise the one you missed might deliver an experience or communication that leaves behind an impression that can weaken or dilute your brand in your target group’s minds.

In short, you will have to make sure that each kind of experience or communication that your core target group gets, is optimally designed to work hard toward building exactly your sharpened brand positioning. So this step might involve the institution of intra-company communications material, training programs, and motivational programs.

These need to be in place to make sure that each of the customer-facing ‘channels’ that are based on ‘other’ functionalities between your company and your core target group deliver your refined brand positioning optimally while executing their native function effectively.

Conclusion. You now know the five strategic and three executional steps necessary to build your brand in a way that builds your market share. If you make a sustained effort to carry out all these five strategic and three executional steps for your product, you will have a sound chance to increase your market share. When a brand positioning and its execution are pursued responsibly and single-mindedly in this way – you are more likely to convert your competitors’ customers, than you are likely to lose your customers to your competitors.

Eight Steps for Building a Brand That Builds Market Share

Eight Steps for Building a Brand That Builds Market Share

Over 30 years world-class experience in strategic marketing, market research, branding, communications, and design for top global companies in USA, UK, Germany, Switzerland, Austria, Japan, Taiwan, Hong Kong, and India.

Participated in building scores of major global brands, including AT&T, IBM, Kodak, CitiBank, ICI, AT&T Wireless, AT&T Business, Sperry Rand, Remington, Memorex, Frito-Lays, Pampers, Tide, Camay, Mr, Clean, Dash, Spic ‘n Span, Ariel, Head & Shoulders, Vicks Vaporub, Good Year Tyres, Band-Aid, Horlicks, Aga Lux Batteries, Saridon, Aspro, Shell Oil and Cadburys.

Formerly: CEO Saatchi & Saatchi Middle East Region. Management Director, Young & Rubicam Frankfurt, Germany. Account Director, Young & Rubicam, NY, USA. Regional Brand Director, Asia Pacific, AT&T Corp. NY, USA. Co-Founder, Frankfurter Ring, Frankfurt, Germany. Commissioner of Civil Rights, Princeton, NJ USA. Director of the Board of Ethics, Princeton, NJ, USA. Treasurer, Ethical Culture Fellowship. Princeton. USA.

Currently: EVP Senior Operations Strategist, Stealing Share Inc. New York, NY & Greensboro NC.

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Affirmation statements -we hear them spoken often by motivational speakers, authors, writers etc., but what can we personally do to harness the power of affirmations in our own lives?

Think about a time in your life when you desired to make a change – something major, like finding a new job, moving to a new city or home, or something less momentous like a New Year’s resolution to improve your overall health. Can you think of a past experience like that? Now, think about the tools that you used or steps that you took to help guide you through that transition and keep you focused on achieving your goals while making that change.

These tools in effect, involved you setting in motion a series of events to accomplish the goals you’d set out for yourself, and one of the easiest ways to achieve success is to create affirmations.

Affirmations are very easy to use and quite powerful once you get the hang of practicing this daily exercise. Affirmations keep you focused on what’s important to you and help you achieve positive transitions. Basically an affirmation is a declaration that something is already true and has come to fruition in your life in the present moment. You have to believe what you are looking to achieve or obtain has already arrived in order for ‘it’ to show up in your life.

If your desire is to create personal well-being, first choose a phrase that describes what you desire. For example, if you desire to adopt a healthier lifestyle, then your affirmation statement could say, “I feel good and look good when I live a healthy lifestyle.” Or “I enjoy the great feelings I get from exercising daily.” Short powerful statements are more focused and work much better to bring about results than long, drawn-out paragraphs.

There are some rules to follow when creating an affirmation that I’d like to share with you.

Rule # 1: The phrase must be in the present tense, such as “I feel good”, as opposed to “I will feel good” which implies that at some point in the future you ‘might’ achieve your goal. Remember to phrase your affirmation as if your desire.

Rule #2: The statement must always be written from a positive perspective, instead of a negative one. For example, you wouldn’t say “I don’t feel good when I am not healthy” as this places your health – which you are trying to change – in a negative context. Always phrase your desire/affirmation statement in a positive context and in the present tense.

Rule #3: Repeat often. After you create an affirmation, write it down on something that you can keep with you, like a notebook or card to put in your purse or wallet, or place it somewhere that you look at often throughout your day such as on your bathroom mirror or your desk at work. Make sure that you read your affirmation statements as many times during your day as possible.

Studies have shown that using the power of affirmations can lower stress and I have found this to be true in my own life. When I get clear about what I want in my life and focus on my desires with affirmations every day, I am more content and peaceful. What we focus on grows, so the more you focus your attention on your affirmations, the more likely you are to create positive changes in your life and achieve your dreams.

My favorite book on affirmations and the power of healing is Louise Hay’s, You Can Heal Your Life. In this fascinating book you can learn more about the healing power of affirmations and how you can harness them to improve your overall health and well-being. And frankly, who wouldn’t like to live a healthier, more serene life in these turbulent times?

Using the power behind affirmations can truly change your life for the better. Put this into practice this week by writing down three short affirmations about three areas you’d like to make positive changes in your life. Be sure to state your desires in the present tense and in a positive way. Practice repeating these statements as many times as you can for 7 days and see what wonderful changes reveal themselves in your life.

September 27, 2012 By

Inspired by her passion to support others on their own personal growth journey, Carolee Laffoon founded Affirmations To Go, a company which encourages people to create lasting personal affirmation products to carry with them daily to keep them focused on their goals, hopes and dreams. Carolee publishes a monthly newsletter “Affirmation Inspirations” to share her favorite affirmations, inspirations, and product specials. Visit Affirmations To Go and sign up to receive her newsletter as well as participate in her special monthly Affirmations product giveaway.

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Article Marketing – Living Its Golden Age & Climbing to Its Peak! Do You Get Your Share?

September 6, 2012 By

Article Marketing – Living Its Golden Age & Climbing to Its Peak! Do You Get Your Share?

Recently Article Marketing has been experiencing an active and exciting popularity reviving some old strategies such as Web Logs and RSS feeds. Article marketing has replaced e-mail marketing as the most powerful marketing strategy.

There are many logical reasons for this replacement. First

of all, e-mail marketing was, and still is risky. Because of

thousands of annoying spam messages people were receiving daily, a general sensitivity was built against e-mail messages, even if many of them have not been spam or fraud in any way.

On many occasions, people were complaining about the

newsletters or e-zines they were receiving as spam, forgetting that they had subscribed to them for a while ago, on their free will. Publishers have been having hard time trying to prove that the messages or the newsletters they sent were not spam, they were legitimate messages that were only sent to people who subscribed and wanted to receive those online publications.

The new active marketing methods, I mean the content

marketing in the forms of articles, press releases and RSS

feeds do not impose any risk on you. On the contrary,

these recently popular marketing strategies provide you

with many vital benefits comparing to other traditional

advertising and marketing ways.

As mentioned above, you can use these recently popular

marketing strategies without any fear of bothering people

and getting spam complaints and trying to defend yourselves, striving to prove your innocence wasting a lot of valuable

time and energy. You know, time is money!

Content marketing, including articles, press releases and

RSS feeds save you time and money.

Article Marketing

Basics of article marketing such as how to write, where to send, how to use, how to benefit from Article Marketing are reviewed below.

How to write an article:

Now, you may worry that you are not very good in writing your personal letters, let alone articles and press releases. You may be right. But don’t worry. You are not alone. It’s natural that all marketers may not be experts in writing.

The solution is, there are many good copywriters who can

write the articles you need for you at an affordable price.

It is perfectly legitimate, and I can say that it is also popular in the business world to hire ghost writers. You can find expert copywriters to write articles on any topic, and press releases in the special press release format for

you, at:

http://www.ideamarketers.com/

So, there is no need to worry about writing articles. You can start your article marketing campaign anytime you want. I highly recommend to start to write your articles as soon as possible, without wasting your valuable time.

Where to send:

Another question to be answered may be where to send

these articles and press releases you or your copywriters

wrote. The answer is, there are thousands of article

distributors on the Internet, mostly providing their services

at no cost, saving you tremendous amount of time and

money.

You can be sure that your articles you have

submitted to them will be sent to thousands of relevant

publications almost immediately. Or, publication come and get the articles they want to publish in their ezines, newsletters, and websites.

Articles are generally sent as plain texts to thousands of

content providers and distributors, to portals in relevant

categories, and websites which accept articles.

Article distributors send your articles in plain text to

thousands of e-zines, newsletters, magazines, newspapers,

journals/blogs, other publications, and websites.

Thus, the message in the articles you submit, with a link to your website, reach a great number of target audience. The number of distribution points differ from one distributor to the other. Some renowned article distributors you can submit your articles are listed below:

http://www.EzineArticles.com

http://www.iSnare.com

There are many other valuable article distributors I would like to list here, but it’s not possible to provide such a big list in one article.

Your customers, and potential customers who read your articles will see you as an expert in your business, and they will trust you.

In fact, your articles will gain you credibility, reliability. Trust, credibility, reliability are the most important factors to grow almost any business fast.

To display content including articles, press releases and RSS feeds in your websites and in your blogs would help you attract more visitors , increase your quality link popularity and get high rankings in search engines, no matter if they were written by other entrepreneurs, for other businesses.

Article marketing creates a positive impact especially on major search engines such as MSN, Yahoo!, and Google.

Exposing articles in your website and blogs with links to other high ranking websites may help you get higher placements at search engines.

And, links from a great number of websites through your articles, press releases and RSS feeds will help you get higher placements in search engines, growing the number of visitors to your websites and blogs, eventually increasing the number of sales, revenues, profits and ROI.

Where to find content to display in your websites:

You may want to add content to your website to increase

its value, to make it more informative for existing subscribers, and more attractive to get more visitors and potential customers to your website, eventually to increase your sales and revenues, as explained above.

You can find good content on any topic at many sites on

the Internet. In fact, there are hundreds of content providers who offer their services and products without asking money. Yes, there are still such nice people on earth, especially on the Internet, offering their valuable services at no cost.

You can find good content at the websites of content distributors, some of which are listed in the ‘Where to Send’ section above.

You can get articles from the websites of hundreds of content providers and distributors at no cost, and display them in your website, even without having to ask their permission. They give their written permission, with only a few restrictions, at their websites, generally on their ‘home’ pages.

The benefits you will enjoy utilizing article marketing are so many, I can say they are almost unlimited.

You can reach millions of potential customers with your articles, in addition, your content will stay in the archives of most of those thousands of publications, blogs and websites for many years to come, continuing to send possibly hundreds of thousands of visitors and potential customers to your website every year, without having to do anything else on your part.

Renowned entrepreneur Christopher Kyalo sent an article to only 20 article distribution points and his article was published on 16,000 sites. If you send your articles to hundreds of distribution points, can you imagine on how many websites your articles would appear, and how many links would point to your website?

I strongly recommend to use article marketing as one of the most powerful marketing strategies to establish trust, credibility, reliability, fame which are very important elements to grow your business fast. So, all business owners must use article marketing as their prominent marketing strategy if they want to substantially increase their sales and revenues, and grow their businesses real fast.

Article Marketing – Living Its Golden Age & Climbing to Its Peak! Do You Get Your Share?

Article Marketing - Living Its Golden Age & Climbing to Its Peak! Do You Get Your Share?

About the Author: Sevim OR, the owner and operator of several websites since 1997, providing clients with ultimate marketing programs to substantially increase sales, revenues & ROI, offering no cost affiliate programs to earn big profits, at: http://www.aall-dreamlands.com, [http://www.aaa-advertise.com], [http://www.aaa-newswire.com]

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His & Hers – How to Share Emotional Space in a Relationship

August 9, 2012 By

His & Hers – How to Share Emotional Space in a Relationship

How much emotional space do you take up in your relationship? Could the amount of emotional space you and your partner take up in the relationship have anything to do with whether your relationship makes it or not? Indeed it does. Definition of “emotional space”: time and energy spent dealing with or listening to a person’s emotions, words, thoughts, wants, needs, etc.

In terms of the emotional-space dynamic, there are three types of couples:

Type 1 emotional space dynamic: One person in the relationship takes up most of the emotional space.

This is the type of relationship in which one partner seems to be super-involved, expressing most of the feelings and needs in the relationship. This person may seem extreme, emotional, needy, intense, possessive, etc. The other partner in the relationship will seem to be hardly involved and will appear to have hardly any needs at all. The partner that seems super-involved is often filling up emotional space in the relationship, frequently out of fear that there will not be a relationship if the emotional space is not filled up.

Unfortunately, this is a mistake. The emotional life of the relationship needs to be generated by two people, as equally as possible. Otherwise, you end up with a lopsided relationship and with both people unhappy. One will be unhappy because he or she is always working on or putting into the relationship, and the other will be unhappy because he or she seemingly can’t get a break from the drama.

What’s more, the person who is taking up the emotional space in the relationship will eventually get burned out and will need to stop. If the lopsided relationship has been going on for too long, it may simply fall apart, because the partners will not be able to shift gears into sharing emotional space.

Type 2 emotional-space dynamic: Both people alternate in how much emotional space they take up, with one of them always taking up too much.

This type of relationship is a version of Type 1 above, except that the couple is more intertwined and involved with each other. This is a positive for the couple but it also makes them more volatile.

In this relationship, one person is always overbearing and the other person is always under-involved. The two of them spend most of the time dealing with each other’s reactions and have little time or energy left for anything else.

These couples get exhausted and burned out and never get the closeness and connection they crave. They may end up being the couple who say, “I love you but can’t live with you” to each other and get away from each other to simply reduce the drama.

Type 3 emotional-space dynamic: Neither person in the relationship takes up much or any emotional space.

This is a relationship in which people reach a minimum level of intimacy and stay there. They may enjoy each other’s company, perhaps see each other on a regular basis, may even be intimate. They may have been together for a long time, or may even be living together or be married. Yet, they do not move deeper into each other’s emotional lives.

For some people, this type of relationship is more than satisfying, more that enough. For others, it is only a satisfactory prelude to the real depth couples are capable of reaching together.

If you are in this type of relationship and it works for you, great. But if you are in this type of relationship and you want more, read the solution section below.

Type 4 emotional-space dynamic: Both people in the relationship take up enough emotional space to feel connected and loved.

Obviously, this is what a healthy relationship looks like. One aspect of a healthy relationship is that both people can stay involved emotionally and flow with the amount of space each one takes up at any given time. Some periods of time may be predominantly about one person, while most of the time the couple will stay fairly balanced. Neither partner will shut out the other or be too far emotionally removed from the relationship at any given time.

What to do if you are in a type 1, 2 or 3 relationships (see above):

Help for Type 1 relationship

If you are the person taking up most of the emotional space, stop. By taking up most of the space, you prevent your partner from participating in the relationship. Stop taking up the space by shifting your needs outside the relationship (not infidelity). Instead of talking to your partner, talk to your friends or family, or to your journal. Instead of asking for many needs to be met, ask for only some to be met, or for none to be met for a period of time.

Create a vacuum, so that your partner has something to step into. This means you stop trying to create the connection, stop trying to create spending time together, stop trying to be the center of attention. Step off the relationship stage for a bit and let the stage be empty. It will feel strange and uncomfortable, but it is necessary discomfort. If you will not give your partner the room to participate in the relationship, he or she may look for more connection elsewhere.

Get help in learning how to stop taking up so much emotional space. Hire a good therapist or a relationship coach to work on this. You may also need help as a couple in learning how to share the emotional space and in teaching your partner how to take up more space or step up more in the relationship.

Help for Type 2 relationship

Stop the drama. The key for both of you is to tone down a bit all of your emotions, needs, wants, upsets, etc. The two of you must learn to soothe and balance yourselves emotionally, so that no matter what happens, your reactions are minimal. The two of you must learn that you are adults and are OK no matter what.

If you stop having reactions or tone yours down and your partner continues his or hers, let him or her go on with this for a while. There maybe a time adjustment during which the two of you don’t quite know what to do in your relationship.

The key is to learn to relate to each other in a more subtle, loving and calm way.

This may sound simple, but in fact it is difficult to do. Get help from a coach or a therapist on how to stop the drama and balance your relationship.

Help for Type 3 relationship

If you are in a relationship in which neither one of you takes up too much emotional space or gives too much emotionally, the two of you will eventually drift apart. If you want to keep the relationship, it’s time to invest more of yourself in it and invite your partner to invest more as well.

But do not cross over into Type 1 relationship and take up all of the emotional space. Do go slowly; perhaps begin by sharing some small part of yourself you have been holding back. Be a bit more open and a bit more authentic in your responses. Take small emotional risks and see if your partner will follow.

Do be aware that your partner may not want to follow you into deeper emotional waters – some people are highly uncomfortable being close. If this is the case, you will need to choose whether you want to continue the relationship or not. You will need to decide how emotionally close a relationship you ultimately want to have with your life mate.

Here’s what you want to shoot for in your relationship in terms of healthy emotional behavior and space:

o You and your partner can be yourselves with each other and appreciate each other’s quirks.

o You and your partner always ask each other the things you want to know.

o You can bring up any subject, including the relationship, and your partner will talk to you

about it – maybe not gladly, but your partner will talk to you and try to resolve whatever issues you bring up. Sometimes your partner brings up issues.

o You and your partner can ask for what you need from each other. This doesn’t mean either one of you always gets your way, but you can ask and be heard.

o Your partner knows you. You feel seen and appreciated.

o You know your partner. He feels seen and appreciated.

o You love and adore each other.

o You are still hot for each other.

o You can give each other space and time to do things without each other.

As in all things, when it comes to emotional space in relationships, balance the key. Work on balancing the amount of emotional space your take up in your relationship by working on being emotionally mature, so that both of you get to be yourself and be happy together.

© 2007 Love Coach Rinatta Paries. All rights reserved.

His & Hers – How to Share Emotional Space in a Relationship

His & Hers - How to Share Emotional Space in a Relationship

Love Coach Rinatta Paries is an internationally known dating, relationship and marriage expert, coach and author who helps men and women find or fix their loving relationship. Rinatta?s blog is a comprehensive resource with free articles and valuable relationship tools for men and women who want to attract or create a deeply loving relationship. Visit her blog at www.LoveCoachBlog.com or for her help in your relationship contact her at 888-215-6033

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Best Bodybuilding Program – One Flaw Most Bodybuilding Programs Share and How You Can Get Around It

July 20, 2012 By

Best Bodybuilding Program – One Flaw Most Bodybuilding Programs Share and How You Can Get Around It

If you’re one of those people who have really tried various bodybuilding programs diligently and got abysmal results, a possible explanation was that you may have been doing the right weight training program but you were eating the worst foods for your body type, or vice versa. This is actually a very common problem.

Most mainstream bodybuilding programs have two major flaws: one, they have a tendency to heavily promote supplements, and two, they advocate the same generic program for everyone.

In this article I’ll address the second flaw of mainstream bodybuilding programs: the one-size-fits-all approach, or lack of personalization.

Why Most Mainstream Bodybuilding Programs Are Flawed

The one-size-fits-all approach is the major drawback of most programs like South Beach, Atkins, The Zone, High Carb / Low Carb Diet, etc.

Most Mainstream Programs fail because they don’t take into consideration your own individual variables and they don’t help you find out the best training routine and nutrition plan FOR YOU.

Our individual differences explain why high carb diets work for some people, while others just gain weight on it. It explains why some people do well on Atkin’s, while others develop health problems on this program.

If two people eat the same exact foods, do the same bodybuilding program and get the same amount of rest, they’ll still produce different results. This is because of individual differences like genetics and metabolic rate.

Likewise, a bodybuilding program that works well for another may only give you dismal results. There just simply isn’t just one program that cuts it for everyone. That’s why personalization is a must!

The Best Bodybuilding Program Is The One Tailored For You

If you want to reach your bodybuilding goals much easier and quicker, modelling your behaviour after those who are already producing the results you want is a foolproof strategy.

Want to know the secret of the world’s best and most successful Bodybuilders? They know the best weight training program for them at any given time and phase of their training period. They have measured and tracked and found the perfect nutrition ratios for their bodies. If they want to cheat, they know how much they can and cannot get away with. They know how much rest and sleep to get, and they know how far they can go to produce the results they want.

Similarly, the best bodybuilding program FOR YOU is the one that is personalized and tailored to you – and that’s the secret!

An effective bodybuilding program is a holistic, complete program that encompasses how and what you should eat, what weight training and cardio training routines you must do, and what mental training you must practice in order to achieve the results your body can possibly attain.

What You Need to Do to Create Your Personalized Bodybuilding Program:

1. Tailor Your Nutrition Program – Getting your diet right is an absolute must. You must know your body type and nutritional individuality to find the optimal diet for you.

2. Personalize Your Cardio Workout – You must know how to systematically manipulate cardio frequency, duration, intensity, timing and type to accommodate your goals and to get the results you want.

3. Individualize Your Weight Training Routine – Your workout program must suit your current physical condition, fitness, lifestyle and goals.

4. Know How to Get Yourself Motivated – Bodybuilding IS hard. Bodybuilding doesn’t just involve physical strength, in fact it requires more mental strength. It requires consistent and progressive work and constant personal change. As such you must have mental strategies and techniques to keep yourself focused, committed and driven. You must be unstoppable.

Here’s the bottom line: a personalized bodybuilding program is an absolute necessity for your long-term success.

Best Bodybuilding Program – One Flaw Most Bodybuilding Programs Share and How You Can Get Around It

Best Bodybuilding Program - One Flaw Most Bodybuilding Programs Share and How You Can Get Around It

Therefore, the best bodybuilding program is one that shows you how to personalize the components according to your own uniqueness, and the best program I’ve found for this is Tom Venuto’s Burn the Fat Feed the Muscle Bodybuilding Program, because it’s the first to combine all the important information you’ll ever need into one exhaustively detailed resource. Burn the Fat Feed the Muscle Program is flexible and customizable. After you’ve mastered the fundamentals, you’ll know how to “tweak” and fine tune your diet and training to fit your body type and individual needs.

Why Burn the Fat Feed the Muscle? Burn the Fat reveals the very same methods used by the world’s best bodybuilders and fitness models.There’s no junk — only solid, proven, effective principles that can be tailored to suit you.The program won’t try to sell you supplements, drugs and similar unproven “performance enhancing” products.In Chapter 5 of Burn the Fat Feed the Muscle, you’ll find out how to determine your body type and nutritional individuality. There are 3 different nutrition programs, starting with basic fundamentals which you have to master first. Then you adjust your nutrition based on the information you learned.Burn the Fat will show you how to systematically manipulate your training program’s frequency, duration, intensity, timing and type according to your individual needs.Burn the Fat has FOUR training programs, and within each of these 4 programs there are 2 schedules, giving a total of 8 routines to choose from. To get your own Personalized Bodybuilding Program, click here now.

To get free access to ebooks, articles and videos about no bull, no hype, truly effective Natural bodybuilding and fat loss programs, visit our website or read our Burn the Fat Review here.

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Book Reviewing – Share the Fun

July 5, 2012 By

Book Reviewing – Share the Fun

Are people reading less?

In January of this year Steve Jobs told the New York Times:

“… the fact is that people don’t read anymore. Forty percent of the people in the U.S. read one book or less last year.”

Don’t believe it.

If people are reading less why are there more book reviews than ever online? Today you can find hundreds of websites that feature reviews, as well as traditional newspapers and magazines. Just Google book reviews. Somebody out there is reading the reviews and buying the books.

Reviews are proliferating because readers still find books to be an enjoyable entertaining escape and they want to share the experience with other readers. The internet has made it easier than ever to pass on the excitement after closing the book on an especially good story.

Many sites will let you submit your own review; some will even send you the books. You might even set up your own website or blog. If you do decide to publicize your opinions here are a few things to remember.

First let me clarify — a book review is not a book report. A report summarizes the subject matter and presents it in an objective manner.

The book review on the other hand provides a brief synopsis and the reviewer’s opinion of content and technique. It’s subjective and it’s meant to help a reader decide if they want to spend their time and hard-earned cash on it.

Each publication or website has their own requirements. Some may want only a simple plot summary while others require a more complete synopsis. One may ask for an opinion while others call for a numbered rating as well. Make sure you read the submission guidelines and follow them.

These tips will apply to all reviews.

1. Read the book, the entire book. You may be tempted to put aside a novel you find boring. Don’t. Give the author a chance to captivate you. They’re not all bestsellers. Other readers want to know why. If you don’t finish the story you won’t be able to tell them. If it was that awful, be honest. Admit you could not finish it.

2. Do not read other reviews. At least not until you’ve written your own. Don’t let someone else’s opinion influence yours. Come to your own conclusions and have confidence in them.

3. Be objective. You may not be reading your favorite genre. If you love romance and you’re reviewing true crime try to evaluate on style, structure, technique and content. Don’t take off points because it’s not a love story.

4. Criticize without being nasty. Try to find one redeeming feature and start off with that. Remember this is someone’s baby.

5. Make notes while you read. Jot down page numbers or quotes that will help you when it’s time to write your summary. Back up your opinions with examples.

6. Do not give away the ending.

Most of all have fun. Enjoy the pleasure of sharing something you love and the fun of coming across new authors and books that you might not have discovered otherwise.

Book Reviewing – Share the Fun

Book Reviewing - Share the Fun

Gail writes romance, paranormal and otherwise as Gale Stanley.
CALL OF THE WILDS – Available now at Amazon & Bookstrand
SILENT KNIGHTS – coming October 2010 – Silver Publishing
MATING CALL – coming November 2010 – Siren-Bookstrand
POINT OF BEGINNING – coming January 2011 – Silver Publishing
http://galestanley.net/
http://galestanley.blogspot.com/

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By affirming Prosperity’s 12 Affirmations each day, we can begin to make these powerful principles of prosperity a fundamental part of our daily activity.

What Are Prosperity’s 12 Affirmations?

I look to God as my only Source of wealth. I create prosperity, abundance and wealth images. I only speak words that affirm sufficiency, abundance and prosperity. I surrender the details of my wealth creation to God. I maintain my highest integrity when connecting with God and interacting with God’s agents of my wealth. I keep my wealth circulating and creating blessings for others and for me. I only use my wealth for creative, uplifting, enlightening, joyful and life affirming purposes. I always give generous and fair compensation for value received. I honor, glorify and give witness to the accessibility of the Source of my wealth. I claim my own wealth and give thanks for the wealth of others. I love the Source of my wealth with all of my heart, all of my mind and all of my soul. I honor, respect and appreciate my neighbor’s wealth as though it were my own.
5 Ways To Empower Your Life Read Prosperity’s 12 Affirmations Everyday for One Week Become familiar with each of Prosperity’s 12 Affirmations Allow them to become part of your consciousness
During the Next Week Imagine How You Would Practice One of the Affirmations Each Day.
Select and affirmation that you will imagine putting into practice for the day. See yourself living the essence of the affirmation. Write a description of what you will do to act out the essence of the affirmation.
Focus on Two New Affirmations Each Day for A Week
Apply the affirmations to health, relationships or some aspect of prosperity other than money. You will have considered all of the affirmations after 6 days. Journal about your experiences during the week. How did you feel? How did others relate to you? How did you relate to others?
Each Day, for Two Weeks, Take an Opportunity to Share the Essence of a Different Affirmation with Someone During the Course of Your Day.
Look for opportunities each day that you can share the essence of an affirmation with at least one person. Repeat the process until you have shared all 12 affirmations at least once. Journal about your experiences.
Write or Record a Story about How You Would Spend an Entire Day Applying Prosperity’s 12 Affirmations.
Imagine a day in which all of your thoughts and actions flowed from Prosperity’s 12 Affirmations. Hear the conversations you are having with other people. Remember your experiences from other exercises and incorporate them into this imaginary day. Write or record a story about what you have imagined. Or draw a picture depicting the images and feelings you imagined. Or in some other way create a physical representation of what you imagined, such as in a montage of photographs, a poem, a sculpture, etc. Just allow your creative juices to flow.

Take Action You are now equipped with 12 affirmations based on scriptural wisdom, you have probably generated your own ideas while reading to this point and you have been given five suggestions for using Prosperity’s 12 Affirmations to empower your life.

April 29, 2012 By

Now, which one of the 5 suggestions will you use first? Set your intention to prosper and enact your intention by saying and living Prosperity’s 12 Affirmations. Commit to your intention by practicing Prosperity’s 1st Affirmation everyday for one week. To see more information about Prosperity’s 12 Affirmations visit http://prosperingtimes.com/blog/

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When you first start intentionally creating your own affirmations they may seem a bit awkward and weird. In fact, you may put some undue stress on yourself thinking it has to be profound and perfect. Thankfully for most of us, affirmations do not need to be profound or perfect. They need to be a genuine message from you to you. Affirmations do not need to be shared with everybody (although it is okay if you wish to share your affirmations with somebody through conversation). Here are some tips to help you create an affirmation that will work for you.

Make your affirmation personal. An affirmation has to be something you are telling yourself that will be of benefit to you. Do not make an affirmation to deliver something to somebody else. In essence, affirmations are a gift to you that only you can give.

Be realistic with an affirmation. You can be realistic and still have goals with an affirmation. If you are a thirty year old accountant do not make an affirmation that you are going to be an astronaut on a space flight in two years. Affirmations are statements that can come true and not fantasies.

Keep your affirmation down to a few words. The reason that it is important to keep affirmations short and direct are that they need to be memorized so you can say them or think them anywhere at any time. If you need to pull out a sheet of paper to read it then you know the aspiration is too long.

Start out with an affirmation that you will get fast results from. Affirmation building is like confidence building. If you see a positive result fairly quickly you will like that, remember how it feels, and want more of it. Start out with simple things that may change a bad attitude around or something like that.

Make sure you are affirming something you do want. Setting up an affirmation for something that you kind of want to happen is like buying a puppy because you kind of thought it might be good. The result could be you ending up with something you only thought you wanted. Affirmations should always enhance your life and not create a new problem to solve.

Research affirmations to understand the look and tone of them.There is an extensive selection of books and online data that show samples of affirmations. Make sure you look at them. There is a possibility that there may even be one out there that you could use as a starting point if you are really stuck. We have a free ebook for you and a list of 101 Affirmations to get you started. Just sign up on the right side and these two ebooks are yours, as a Gift.

Commit to your affirmation goals.Do not think that you will automatically practice affirmations. Set reminders up for you to see throughout the day And place a ReflectAffirm Card on your Dashbord. It will automatically remind you of your goals. Consciously as well as subconsciously. That is how easy it is to get started with affirmations in your life.

Be excited about affirmations. You should look at the opportunity to start incorporating affirmations into your daily life as one of the best gifts you have ever given yourself. There is no negative thought or concern you should be feeling about your affirmation goals. They are designed to improve your outlook, attitude, and life.

Every person can create their own affirmations. Every person has been doing it unknowingly for their entire life. When you take on the task knowingly you can create excellent affirmations for yourself. The tips to follow are simple: make the affirmation personal, be realistic, keep the statement short, start out with affirmations that can come true quickly, create affirmations only for things that you really want, research affirmations to get a clear understanding of how they look, and commit to your affirmation goals.

And last, but definitely not least, be excited about your affirmations. They are going to really provide you with an intangible benefit by positively changing your thought patterns and outlook on your life. Suddenly that affirmation has benefited you and people that you are around every day. They will notice your new positive attitude and outlook.

Just get started and you will see results.

November 27, 2011 By

Jurgen Mennel is living life to the fullest. Skydiving and base-jumping are just a few of his hobbies. He is running several successful businesses and understands that success begins in the mind. Jurgen has created a powerful tool that anyone can use to accelerate success. Find more details about positive affirmation on Jurgen’s Blog or on his Website http://www.reflectaffirm.com.

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