There Is Something Different About Clay Animation
When you consider all the many types of animation that are being used for advertising these days clay animation is the one that people seem to enjoy the most. It is the kind of creative stuff that people remember long after they have seen it. In the world of advertising where the general idea is to get people to remember the product you are advertising, clay animation can be a goldmine.
We all remember the California Raisins advertising campaign in the eighties where a lovable bunch of clay animated raisins danced their way into the hearts of Americans nationwide. The California raisin industry had been in a slump for some time until they decided to use clay animation with an aggressive advertising campaign that included a series of television commercials featuring a group of raisins dancing to the Marvin Gay hit I Heard it Through the Grapevine. These commercials just had a certain look to them that can only be classified as eye candy. The colorful, three dimensional clay figures and the way they moved on the television screen created a unique look that had people glued to their seats during these spots. They were an instant hit and they brought the California Raisin industry back in the money so to speak.
There have been a lot of technological advances made in the animation industry over the past few decades. Computers have made the process of creating animation much simpler these days. During the 20th Century all animation was done completely by hand, by human beings one frame at a time. Now there are computer programs that you can buy for about a hundred dollars that will literally animate for you. This has created a dramatic increase in people who are creating animation. This animation is showing up more and more these days in television commercials and promos.
While computer generated animation is showing up in television commercials and promos like never before, only a few clay animation spots are being seen. This is due mainly to the fact that clay animation is an extremely labor intensive form of animation. There is a huge amount of pre-production and production work involved with this type of project. There are many miniature sets and sculptures that must be made and every frame of animation must be planned out thoroughly before it is shot. Each figure must be manipulated into different positions and filmed one frame at a time using a hands on technique that involves moving the clay figures and replacing them with different ones. This effort creates the illusion that the sculptures are alive, and this is what gives it the unique attraction. These figures are three dimensional, made of clay and look as though they could almost exist in the real world.
With any advertising project that is undertaken more labor means higher production costs. With that in mind most advertisers opt for the cheaper and faster computer animation. The down side of these other types of animation that are fast and affordable is that repetition leads to a disinterested audience. This is the last thing any advertiser wants when they spend a bunch of time and money on a television commercial.
Clay animation may cost a little more to produce but the effect is well worth the money. Any product that is advertised with a commercial or promo of this type can often see great results from their efforts. In recent years Fox Sports used a clay animation promo campaign to advertise their NFL shows. They had Terry Bradshaw and the gang in clay running around doing crazy stuff and the results were magnificent. Today their NFL shows are some of the top rated sports shows on television.
There are many impressive computer programs available these days that will allow animators to produce top quality animation for television commercials and promos. But there is one inherent drawback to this wonderful technological revolution and that is the fact that animation created using these techniques all begins to blend together after a while. Too much of a good thing is never a good thing. Also, there are a lot of behind the scenes television shows these days that explain exactly how computer animation is produced and this can have a dulling affect when the viewer sees the animation later on. It is like someone is pulling back the curtain and exposing the mystery for all to understand. There is some loss of the suspension of disbelief from the viewers when they realize that computers are the wizards that produce the spectacular effects they see with most of the animation on television today.
When a clay animation promo or commercial comes along it usually captures the attention of television viewers. There is a certain mysterious attraction that keeps people watching whenever one comes on the screen. The California Raisins, Chicken Run, Wallace and Grommet and The Nightmare Before Christmas are all examples of eye candy clay animation that have garnered great critical and financial rewards. While these projects may have cost a little more than the average animation project to produce they proved to be well worth the effort. They are all animated classics that are household names.
The next time you see some clay animation on television record it and then play it back one frame at a time. As you are watching each frame you should realize that an actual human being had their hands on the figures moving them meticulously between each frame. There is a lot of effort involved in this process, and it really shows in the final product. Viewers take notice when they see it, and they remember it long afterwards. In the world of television advertising where most of the animation looks the same, clay animation is a breath of fresh air that stands out from the rest of them.
There Is Something Different About Clay Animation

Michael P. Connelly is an Author, Artist and award-winning Filmmaker who writes on a variety of topics that effect people in their every day lives.
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Affirmations are simply statements that we make to ourselves; it’s our self-talk. You use affirmations all the time, whether you’re doing so intentionally or unintentionally. If you make a mistake and you think to yourself, “I’m always making mistakes, I never do anything right”, you’ve just made a negative affirmation. If instead you make a mistake and you think to yourself, “That’s OK, I have the ability to correct this”, you’ve just made a positive affirmation.
Your self-talk has an enormous impact on your conscious and subconscious minds. By repeating positive affirmations you can reprogram your thought patterns. Creating new thought patterns will allow you to begin to change your underlying beliefs and the way that you think and feel about yourself, others, and your place in the world. In this way, you can improve your life dramatically through the use of daily positive affirmations.
Choosing Your Affirmations
Shakti Gawain, author of Creative Visualization, offers the following advice for choosing your affirmations:
o Always phrase your affirmations in the present tense, as if it already exists. Say “I enjoy being at my ideal weight” instead of saying “I will reach my ideal weight.”
o Affirm what you want, not what you don’t want. Instead of saying “I am no longer a procrastinator”, say “I always get things done on time.”
o Don’t simply go through your affirmations by rote; add positive feelings and emotions to your affirmations.
o Choose affirmations that feel right for you. If you come across an affirmation that you like but you would feel more comfortable changing a couple of words, go right ahead.
Use Three Different Pronouns
A technique that you can apply to make your affirmations more effective is to write down the same affirmation using different pronouns. For example, if you want to affirm that you’re surrounded by positive people who want the best for you, you can write down the following three affirmations (in this example your name is Joan):
o I am surrounded by positive people who want the best for me.
o Joan, you are surrounded by positive people who want the best for you.
o Joan is surrounded by positive people who want the best for her.
When you say affirmations in the second and third person it’s as if someone else is talking to you or about you. Your internal critic is less apt to interject a negative comment if it thinks someone else is making these positive affirmations about you.
Affirmations Can Be General or Specific
Affirmations can be general or they can be very specific. Some examples of general affirmations are the following:
o Abundance is all around me.
o Abundance is my birthright.
o There is more than enough for all.
Use general affirmations to “set the stage”. Once you’ve established clear, well-defined goals for yourself you can create specific affirmations to help keep you focused on your goals and to strengthen your belief in your ability to reach your goals. For example, if your goal is to lose 10 pounds in the next three months by exercising, your affirmations could be the following:
o I now jog for 40 minutes, 4 times a week.
o Jogging helps me to lose weight and makes me healthy and fit.
o I am now lifting weights 3 times a week.
o I enjoy going to the gym and lifting weights.
o I am getting excellent results from jogging and weight lifting, and it shows.
o Every day I am getting fitter and fitter.
o I now weigh X amount of pounds (your target weight).
o People comment on how much thinner I am and how good I look.
You Have to Be Able to Believe Your Affirmations
Whenever you choose to change anything in your life, you’re choosing to move out of your present comfort zone. We should always strive to grow and expand our definition of ourselves and of what we are capable of. However, you have to make sure that your affirmations are not so far off from where you are at the moment that there’s no way you can get yourself to believe what you’re affirming.
If you don’t believe the affirmations you’re saying to yourself, then you need to start with a less ambitious affirmation and gradually make your affirmations bigger and bigger. For example, if you currently make $3,000.00 a month, it may be difficult for you to believe “I am now making $50,000.00 a month”. However, you can probably believe the following affirmation: “I am now making $4,500.00, or more, a month”. As you move forward and begin to see results you can progressively increase this number until you do feel comfortable affirming that you make over half a million dollars a year.
Repeat Your Affirmations Often
There is much power in repetition. Positive affirmations are not something that you do once in a while, instead, you should expose your mind to the affirmations that you choose for yourself as often as possible. In the words of Robert Collier: “Constant repetition carries conviction.”
Write down your affirmations and place them where you can refer to them often (you can even carry them around in your wallet). You can say them out loud to yourself every morning when you wake up and at night before going to bed, or you can set aside a few minutes each day to scribble them on a sheet of paper several times to help reinforce the message in your mind.
Taping the affirmations in your own voice and listening to the tape while you’re relaxing-or, even better, meditating– has had extraordinary effects for countless people. Louise Hay, author of the International bestseller “You Can Heal Your Life”, recommends that you sing or chant your affirmations. Some people leave a CD with positive affirmations playing softly in the background while they sleep at night.
In addition, there are several programs that allow affirmations to flash on and off on your computer screen unobtrusively, helping to program these affirmations into your subconscious.
Affirmation Bath
Practitioners who offer healing workshops often use a technique called “affirmation bath”. Basically, several people stand around one person and they all begin saying positive affirmations directed toward that person. The person is “engulfed” by positive messages from others. You can try this technique if you can find several like-minded people to participate in this exercise with you.
Release Any Negative Feelings That Arise
Negative feelings can act as self-imposed stop signs to getting what you want in life. If you feel any discomfort, self-doubt, fear, anger, and so on when saying your affirmations, you need to let go or release these negative feelings. One way to do this is by using the Sedona Method. As stated before, you have to add positive feelings and emotions to your affirmations, and if negative feelings are getting in the way, you need to be able to let go of them.
Your self-talk can either prevent you from getting what you want in life, or it can be a powerful catalyst for creating the life you’ve always wanted. Create a daily practice of using positive affirmations to help motivate, support, and inspire you to go after your dreams.
Written by Marelisa Fábrega who blogs at http://abundance-blog.marelisa-online.com