Writing and Speaking – Article Content Development Demands Benefit Rich Substance

December 2, 2012 By

Writing and Speaking – Article Content Development Demands Benefit Rich Substance

What kind of benefits can you gain from creating high quality content? Ooops, that isn’t the question… Your reader doesn’t care about YOU. They want to know what benefits you provide them. Article Marketing isn’t about you, it’s about them. Can you answer their question, or are they stuck listening to how you’ll be benefiting from their presence on your site.

8 seconds isn’t enough to tell your reader about your business, nor is it enough to gain any insight into their interest in your business, but it’s all their willing to spend on you, unless you tell them what they can gain by being there. Give them value, content, and benefits on the front page.

Appealing to the eye:

Give them eye candy to capture their interest in the early part of your presentation. Make it attractive to view your content, easy to read, personable and striking to look at, with key components that capture their interest. Color, easy on the eye fonts, directly related keyword emphasis, and simple style formats will keep them looking for more.

Highlighted subtitles:

Once they get past the main title, which should grab their attention instantly, you’ll need to provide quick and easy to read subtitles that keep them scanning the page. Immediately after the first or second paragraph, above the fold, give them a second header that says something of value. Use keywords, or at very least attractive words.

Captivating content they require:

Give them what they want. If you haven’t figured it out yet, most people really do want FREE or low cost product, they have enough of the big bills, so give them VALUE at low cost. You might be able to sell your high dollar products after you capture their interest and gain their trust, but in the beginning, make it affordable or free to help bring them in. Give them the valuable content they’re looking for.

Are you ready to share some benefits?

Writing and Speaking – Article Content Development Demands Benefit Rich Substance

Writing and Speaking - Article Content Development Demands Benefit Rich Substance

Present your benefits in 2 FREE Article Templates from http://advertizeyourbusiness.com and get a FREE Subscription to ADvertiZe ezine.

? 2007 – Jan Verhoeff

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Accuracy and Conventions on Writing For the Web

November 28, 2012 By

Accuracy and Conventions on Writing For the Web

Compared to other forms of writing, web copy is typically less formal, foregoing a strict adherence to rules and style than even the most casual books and magazines. The easygoing nature of most web writing is directly attributable to the medium: anyone can get published on the web, even those who mangle the English language like they’re mashing a piece of fruit.

Real-Time

The web gets updated in real-time. For many web writers, the only barrier between catching a scoop, writing the piece and having it published is the SUBMIT button. This is in direct contrast to traditional media where stories often need go through several channels before seeing print.

While this characteristic can lead to mistakes (and it has), most websites subscribe to the idea that it’s better to ask for apology (you can amend a piece in real-time as well, after all) than permission. The medium simply makes it easier.

Conventions

For those used to formal writing conventions, the web can look like a strange place to write for. Many of the best examples of web writing, in fact, ditch adherence conventions, in favor of a more conversational style. Unless you’re reading a website for a specific industry (e.g. Medicine which will use APA style), it’s more likely that it won’t follow any of the standard guideline (e.g. MLA, AP, etc).

If there’s a standard that permeates most web writing, it’s this: keep it short, simple, conversational and with plenty of white space. Viewed on a computer with a myriad of possible distractions, it really is the best way for any piece of writing to get its message across.

Of course, it goes without saying that you should employ a good grammar software before publishing a piece. The last thing you want is to be slotted among those who treat the language like a piece of fruit (see above).

Accuracy and Conventions on Writing For the Web

Accuracy and Conventions on Writing For the Web

Watch how innovative Grammar Software instantly can improve your writing on a daily basis and learn how advanced NLP technology can help you to write perfect emails, essays, letters or reports. Read more.

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Good Article Writing Tips

November 17, 2012 By

Good Article Writing Tips

Many businesses outsource work to content writing services these days, since their rates are often more nominal than maintaining in-house writers. Writing on the internet is a little more tricky than it looks. While you may possess the skill, you need to understand the medium you are using and its potential to reach a wide and varied audience. Whether you write for your own webpage and are trying to promote a business or whether you deal with syndicated content, you can use these easy tips to create good content.

Once you have decided on a topic, organize your ideas and try to put them into points so that your article flows well. You can mentally create an outline or write it down on a sheet of paper.

Most writing services follow a basic article writing style. Start with an introduction, move to the body and end with a summary of the contents or a conclusion.

A lot of web content is written in conversational language so restrict the use of jargon or general wordiness unless you are writing literature or research based content. If you need to use technical words, explain them in simpler terms so that readers don’t have to look them up. Content writing services largely depend on the target audience so strike a balance between simple and informative language, without running the risk of sounding like a textbook. Don’t oversimplify the content. You should use the right kind of tone and language to ensure that the reader looks upon your work as a credible source of information.

Don’t keep your sentences too long or too short. Make use of punctuation to give your sentences a little structure. It also makes for easier reading.

Use references and examples to add value to your article. Avoid meandering on the chosen topic and keep it as crisp and to-the-point as possible. Finally, be sure you write an original piece instead of rewriting an existing one. It will make your article more convincing and interesting to read.

Good Article Writing Tips

Good Article Writing Tips

To hire professional writers for your content needs, get in touch with Godot Content Writing Services.

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7 Steps You MUST Take Before Writing a Word of Copy!

November 15, 2012 By

7 Steps You MUST Take Before Writing a Word of Copy!

Copywriting Checklist

Okay, you know you have your product (or service) in front of you. Now it’s time to get the word out with an attention-grabbing sales letter. But where do you begin? Whether you hire someone to write your copy, pass it off to a staff member or learn to write it yourself, you need this checklist.

The Critical Steps to Take Before Writing Your Sales Letter

One of the biggest misconceptions new clients have when they come to me is I can whip out a sales letter in a few days. Wrong, wrong and wrong. A lot of preparation goes into writing copy. I spend on average 50% – 70% of my time PREPARING to write copy. If you don’t do your homework, the chances go up exponentially that your copy will fall flat on its face. Use this simple checklist to get you prepared for writing your own sales copy.

Use the product or service yourself. I wouldn’t dream of writing copy about something I had never experienced. (If it’s your product, you may want to let someone else test it, then interview her about her experience.) It’s one of the fastest ways to get a complete understanding of its strengths and weaknesses.

Research your target market thoroughly. If you know anything about the way I help others write their own copy, you know about the “tarket” concept. Basically it goes like this. Segment your market down by age, income, marital status, etc. Then write out a detailed description of ONE PERSON in your target market – your “tarket”.

When you write, speak only to that person.

Spy on the competitors. Make yourself a customer to your competition. Then study how they handle marketing and customer service from A to Z. Sign up for their ezines, study their websites, collect their direct marketing campaigns. Learn to think like they do.

Soon the differences between your company and theirs begin to reveal themselves. Your unique selling position pops its head out!

Anticipate objections by writing out the FAQs ahead of time. Put yourself in your customer’s shoes and think like she does. What questions come up for her that would stop her from buying? Expect those frequently asked questions to come up and address them in your copy.

Identify the features and benefits. We already know people buy more on emotion than logic. So have a list of what your product or service does (features) and how each feature makes your customer’s life better (benefits). The more you can stimulate an emotional response in your client with benefits, the deeper the connection goes.

Collect compelling stories from the client. Nothing pulls us in psychologically more than a good story. Humans are a storytelling society. It’s in our genes. So give them what they want. Get the reader entranced by your copy with a hard hitting short story. Then connect it back to what you’re selling.

Gather testimonials from happy customers. How often do you read a testimonial about how badly this product stunk? Not very often. Testimonials are designed to increase credibility. To put a face on people who have had success with your product. How it made them richer, happier, thinner. Let them speak for you. Your trust quotient goes way up!

If you follow each of these steps thoroughly BEFORE you sit down in front of a blank screen, you have all the elements you need for a successful sales letter. I know. I know. Putting the pieces to the puzzle together can be easier said than done. But no matter what your skill level is at today for writing copy, we all start from these same basic steps.

Where to Go for More Help

If you’re looking for more direction, let me again recommend the Red Hot Copywriting Bootcamp. You not only get my one-on-one expertise, but you never know what other pros come onboard to teach you like Alex Mandossian (conversion expert) or Marty Foley (traffic and testing expert). The Red Hot Copywriting Bootcamp is a complete copywriting brain dump (that sounds a little vile, doesn’t it). Bottom line: You won’t find a more thorough, hands-on program on the subject.

Of course I’m partial to my course, but you can also check out “Michael Masterson’s Accelerated Program for Six Figure Copywriting” through AWAI-American Writers and Artists Institute. I personally took this course by Michael Masterson and I definitely recommend it.

7 Steps You MUST Take Before Writing a Word of Copy!

7 Steps You MUST Take Before Writing a Word of Copy!

ABOUT THE AUTHOR:

International copywriting trainer, author and speaker, Lorrie Morgan-Ferrero has been a freelance writer and journalist for over 25 years. Her words have made her clients hundreds of thousands of dollars. Now she focuses her vast experience on teaching others the skill of copywriting. Lorrie is the author of an award winning copywriting course, creator of the Red Hot Copywriting Bootcamp and founder of Copy Campus, a unique membership resource site designed to support copywriters and entrepreneurs on all levels. Visit her site to learn more at http://www.red-hot-copy.com.

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How to Make Money Writing Book Reviews

November 15, 2012 By

How to Make Money Writing Book Reviews

If you’re an avid reader, you might zip through two or three books a week (maybe more!). Maybe you even write book reviews and post them at Amazon or other online venues. Have you ever thought of maintaining your own blog, posting the reviews there, and making money from your efforts?

I’m not promising that you could make a hundred thousand dollars a year doing this (though I suppose it’s possible), but I make several hundred bucks a month through the Amazon affiliate program, and there’s no reason you couldn’t make some extra cash too.

While it does take time and effort to build up a blog, it’s something you can do in your spare time, and if you’re a story-lover then it’ll be a breeze to review the books you read, so it won’t seem like work (thus making it easier to stick to it!).

Here’s how to get started:

1. Pick a niche

While you can build up a blog that reviews all sorts of books, it’s easiest to draw an audience (and start “ranking” in the search engines) if you become known as a reviewer of certain types of books. For example, I enjoy reading fantasy stories and business books, so either one of those might make a good niche for me to cover.

Your goal is to attract readers to your blog, and if they love whatever genre or non-fiction niche you regular review, they’ll be more likely to come back again and again. If you review a mystery novel one day, a cookbook the next, and a history book the day after that, your readers might not come back as often (since they’re only interested in some of the books you review). It’s best to become the go-to person in a certain niche.

2. Start your blog

You can start a blog without spending a dime if you sign up at Blogger or another site that offers everything you need for free. If you get serious and start making some money, you can always register a domain name and pay for your own web hosting later on.

In the beginning, the most important thing is to just get started. Since you’ve probably already read scores of books in your niche, it shouldn’t be hard to whip out those first few book reviews. Once you’ve posted five or ten reviews, you can find an affiliate program to sign up for.

3. Sign up to be an affiliate

Being an affiliate is essentially working on commission. You get special links to put on your site (i.e. if you reviewed a Harry Potter book, you’d want to link to that specific book at the bookstore), and you make money when a reader buys that book through your link. Typical earnings are around 5%-6% for books, which isn’t a lot, but it adds up over time. The more reviews you write (and books you link to), the more money you can end up making. Every review you write will stay on your blog indefinitely, which means that three years from now you could still be earning commissions on reviews you write today.

As far as which affiliate program to join, all of the major booksellers have them. I like Amazon because they sell so much more than books. It’s not at all uncommon for someone to click on the book link I mentioned and end up buying other things while they’re there. Once, I made $70 in one sale when someone bought a plasma TV (something I’d never written about).

4. Bring readers to your blog

There are whole books out there on building traffic to your site, so I’ll just touch on this briefly, but you need to do more than write reviews. The big money starts coming when lots and lots of people are finding your reviews (either through the search engines or through links from other sites).

The main way to become more “findable” is to get lots and lots of links pointing to your blog. You can start out asking friends and family members to link to you. Then you might go out and find related blogs and see if they’ll let you “guest post” in exchange for a link to your site. You can also look up “article marketing” for more ideas on how to get links.

That’s all I have time to mention in this article, but I hope I’ve inspired you to make some money from your reading habit. If nothing else, you could end up making enough to pay for a few new books every month!

How to Make Money Writing Book Reviews

How to Make Money Writing Book Reviews

The author is a professional blogger, SF/F fan, and writer of short stories.

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Article Writing – Uncover 3 Practical Ways to Make Money With Article Writing

November 11, 2012 By

Article Writing – Uncover 3 Practical Ways to Make Money With Article Writing

Are you seriously thinking about working from home? Do you want a business that will not require huge capital but promises great revenue? Are you good in writing? Then, make money by simply writing and selling articles online. This may sound too ambitious but you just have to believe me when I say that you can make up to $3,000 per month in this field. Here’s how you can do that:

1. First, position yourself as one of the best article writers in the World Wide Web. I wouldn’t lie about it; this process may take some time and it will require patience and determination. Start by creating your very own online portfolio. Create articles and post them on directories, build your own blog, and create at least one ebook. Ensure that all of your writings speak volumes about your expertise and your great writing skills.

2. Look for clients. Go to freelancing sites where you can bid on writing projects posted by people coming from all points of the globe. Since you’re a newbie on these sites, it’s better if you charge a little less compare to your competitors. This is to give your potential buyers a valid reason to try your writing services.

3. Build a good reputation. It’s important that you please all your clients. Give them their money’s worth by delivering high quality articles on time. Show them that you’re genuinely interested in giving them 100% satisfaction by offering them with after sales support. They will appreciate it if you offer them unlimited revisions when and as needed. If you do this, your clients will surely recommend you to other people who might also need your writing services.

Article Writing – Uncover 3 Practical Ways to Make Money With Article Writing

Article Writing - Uncover 3 Practical Ways to Make Money With Article Writing

By the way, do you want to learn more about using articles like this to drive traffic to your website and increase online conversions?

If so, I suggest you check this out: article marketing traffic.

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Job Search 101 – If Proper English Writing is a Challenge Read This

November 10, 2012 By

Job Search 101 – If Proper English Writing is a Challenge Read This

Warning:  I must ask for your permission to speak freely, you see a problem solving info article must tell it like it is. So kindly remember dear reader, the following prickly statements are designed solely to help you get ahead in life.   It is my duty to inform you, that you are revealing some serious weaknesses, which would be better left to ones imagination. Let me start with the most common one, dreadful writing skills.

 

One of the biggest improvements you can possibly make to get more interviews is to consider every business email as a form of professional communication.

 

We all know the popularity of texting today, but there is a distinct and important difference between texts and business emails. Recently, I paid a visit to a recruiting office to rewrite some profiles (resumes/CVs) for some  candidates they wanted to place. I opened these emails.  Honestly, I can tell you there was no chance  of any sane hiring manager ever bothering to review these candidates’ resumes. But, fortunately for these would be candidates who sent these emails, there was a problematic shortage of talent in their profession at the moment.

 

Now that you know the quality and professionalism of your emails will always be judged, there are several solutions that will help. Make a phone call or leave a voice mail instead. Cut and paste your professionally written cover letter/follow up letter/thank you letter into the email so you will not have to write. Another helpful solution would be to leave a phone number and a voice mail number only in the application process, on your letter head and on the resume. If anyone asks you can simply say, my PC is temporarily out of commission. If you need to, hire a professional writer to give it a review. They are not expensive.

 

Since your career, finances and future is on the line, why would you want to reveal such a serious weakness. Don’t get me wrong now, we all have them. It is just that they should not be advertised.

 

It does not matter whether you are an immigrant, speaking English as a second language or just disliked English in college. Your writing speaks volumes about you.  Keeping this same important strategy in mind, if there are any doubts have your public Internet presence reviewed by someone too.

 

This would include your: MySpace page, LinkedIn profile, Facebook pages, Google, Bing, and Yahoo search engine results. You would not believe the stuff that pops up in the search engine results on peoples’ names who are trying to get hired. You must clean it, polish it and make it professional. Fortunately, you can also adjust your settings on social media pages so only people who know you have access. You see we live in a highly specialized society, and delegation is a good thing. Taking control of your professional image is priority one.

Job Search 101 – If Proper English Writing is a Challenge Read This

Job Search 101 - If Proper English Writing is a Challenge Read This

(c) 2009 by Darrell Z. DiZoglio of http://RighteousResumes.com, where you will find everything you need to get hired. Would you like to finish your job hunt in 1/3rd the normal time? Did you know professionally written resumes get 75% more requests for interviews? Would you finally like a bigger paycheck?

Click here ==> http://RighteousResumes.com/services.html. You do know your resume is the sink or swim mission critical part of your job hunt right?

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How This Book Review Writing Template Delivers 5 Articles an Hour and Has Two Hidden Benefits

November 6, 2012 By

How This Book Review Writing Template Delivers 5 Articles an Hour and Has Two Hidden Benefits

Book reviews are a great way to increase your writing efforts. With many small business owners, sales professionals, C-Level executives being great readers and leaders, why not share what you just read with everyone else.

During the last couple of days, I simplified this writing process. By using this template, I was submitting 5 articles per hour. Here is my template.

Using Word or any other word processing program, on the first line write the title of the book along with the author .

Skip a space and on the next line write a title using what you gleamed from the book. This title should be somewhat engaging and keyword rich.

Next enter your key words. Remember to include the type of book it is such as sales, marketing, etc. To be able to write 5 articles in one hour, you should be reviewing books within the same genre such as business. This way the keywords do not change very much.

Next write the first paragraph (no more than 3 sentences) as a teaser to entice the reader to read the complete book review. Use the first two sentences as your summary or teaser.

Your second paragraph shares the name of the author, the book title and a very broad overview of the book. This is linked back to the first paragraph. You already know the title because it is on the first line of the document.

Paragraph number three is where you explain how the book is constructed by using the table of contents. Many business books for example divide the manuscript into sections or parts. In this paragraph you can also let the reader know if there is a bibliography, index, glossary, etc.

The next several paragraphs actually shared key points from the book. Let the reader know if you agree or disagree with the author.

The final paragraph is a summary and may be a positive or negative recommendation. Personally, I only write positive recommendations because why would I want to encourage reading a negative review. There is far too much negativity to go around. Also, you may wish to write a special resource box for your articles.

By using this template, you can increase the quality of the articles you write, the quantity and most importantly the traffic to your website.

P.S. The hidden benefits are two-fold. First, you are now even more viewed as an expert because you have taken the time to share what you gained from a particular book. Second, is if you have an Amazon account, you can easily copy and paste a couple of paragraphs into their book recommendations. Now you have an additional stream of traffic coming to your website.

How This Book Review Writing Template Delivers 5 Articles an Hour and Has Two Hidden Benefits

How This Book Review Writing Template Delivers 5 Articles an Hour and Has Two Hidden Benefits

Liked this book review? Then sign up to receive Leanne’s weekly business column for free, sign up at http://www.processspecialist.com/column.htm

Chicago Sales Coach Leanne Hoagland Smith Achieves Your Sales Goal Because the Real Issue Is not Do they or you Know It (Sales Knowledge), But Do They or you Want to Do It (Sales Attitudes)? Check out her first sales book on how to be the Red Jacket in the Sea of Gray Suits.

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Guidelines For Critical Book Review Writing

November 5, 2012 By

Guidelines For Critical Book Review Writing

There will always be a time that we are going to be given a task to write a critical book review. It can either be from school, from our editor or a part of our work. For us to write a good review of a book, we have to fist know about the steps and guidelines that we need to follow. This way, we will not have a difficulty in performing the task.

Written below are the ways and steps on how we are going to write our very own critical book review:

Of course, in order to give a review of a book, we first have to choose what book we are going to review. In some cases, the teacher will give suggest a book for us, but in most cases, we are the ones that has to choose for the book. Once you have one, you are going to study about its title. Write a comment about the title which the author has chosen. Is it appropriate for the book content? Is it relevant in accordance to the story? Write your comments. It doesn’t matter if it be negative or positive comments. When you are reviewing a book, you answer will be based upon your understanding of it. There is no correct or incorrect answer for this.

Next thing you need to do is to mention the genre of the book that the author used. This is easy to know if you read the whole of the book. The genres can either be romance, thriller, fantasy, science fiction and so on. Like stated, this is very easy to determine as long as you have read its content.

After that, comment on how the opening message went out. Was it a catchy beginning? Write down if it made you read the content of the book with such excitement after reading the opening message. If not, then state it there also. Next is the dialogue. We have to site if the dialogues that were used is appropriate for the story. Was it good? Does the author have chosen the proper choices of words for his characters? Evaluate all of those.

After that, say something about the plot of the story of the book. Tell about the theme that the writer used. Site if there were figures of speech that were used, and what kinds are they. Another is he types of speech that has been used. Was the story written persuasively, demonstratively, informative, etc. make sure you tell all about those.

Last thing you will be commenting is about the mechanics of the book. Were there any grammatical errors, or misspelled words? Also see if there are punctuations errors and so on. Those are all the guidelines in writing a critical book review.

Guidelines For Critical Book Review Writing

Guidelines For Critical Book Review Writing

Related Articles
Critical Book Review
Improve your Writing

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Your Writing Speaks – How to Make a Good First Impression

October 22, 2012 By

Your Writing Speaks – How to Make a Good First Impression

Have you ever received a resume with a typo or seen an advertisement with a misspelled word? What sort of impression did those errors make? Did you feel confident to hire the applicant or buy the product?

The first impression prospects and clients have of your business is the most critical. If that impression is a poor one, it could be the end of a potential lucrative business relationship. You don’t have to be a language expert to improve your prose. Below are a few quick tips to help you start writing with confidence.

Maintain a professional image

Would you go to a business meeting wearing track pants and a torn t-shirt? I would hazard a guess to say that you wouldn’t. So in the same way don’t distribute documents that are sloppy with typos and careless mistakes. Always make sure that your documents and marketing materials are clean and neat.

Never omit the most crucial step in writing. Proofread and edit all of your documents and marketing materials. Remember your computer’s spell checker won’t pick out a word that is spelled correctly but misused. By keeping a dictionary by your work station or an online dictionary (www.m-w.com) in your internet favourites you can quickly access those words you’re not sure about.

Finding faults in formatting

Make sure that your document’s format is consistent. For example use the same font style and size throughout your document. Nothing can be more distracting to the reader than reading through a document and suddenly the font changes from 9 to 11 point or from Helvetica to Times New Roman.

Be active about style and tone

Avoid long sentences, short sentences are easier to read. Anything beyond 20 words becomes difficult to understand and tires the reader. But keep in mind if you don’t vary your sentence length, your writing will become choppy and won’t flow.

Write in a direct style using active voice wherever possible. Don’t use industry jargon for a mainstream audience. By using simple language you will communicate much more effectively than by using big words. For example replace the word utilize with the word use or replace facilitate with help.

Don’t waste the reader’s time

Write concisely and to the point avoiding redundancies, run-on sentences and wordy phrases. They add little to the meaning or clarity.

Here are some examples of wordy phrases:

1. simple and easy to use

2. free gift

3. comes to a complete stop

4. on an annual basis

Concise Substitutes:

1. easy to use (easy is simple)

2. gift (have you ver paid for a gift?)

3. stops (you can’t partially stop)

4. yearly

Also be specific in your writing. Don’t be vague or use puffed-up expressions to fill up space on the page. A succinct half page is much more effective than a fluffy full page that uses fancy phrases that may sound nice, but say nothing.

Know who the reader is and what you want to tell them

Make sure that the objective of your document is apparent. Do you want to persuade or inform the reader? Is your call to action clear? Stress benefits not features. Organize your material logically and organize it in the way your reader thinks about the subject. Know what prior knowledge they have of the subject and give them the background needed to make an informed decision or to respond favourably.

Finally, write in the same way as when you talk; in a friendly, conversational style. It is much easier to read than stiff formal prose.

Whether you are submitting a formal proposal or answering a quick email, make sure your writing reflects who you are and what you have to offer in the best way possible, making a solid impression. By using the tips above you will have the confidence knowing that the materials you distribute are the best.

Your Writing Speaks – How to Make a Good First Impression

Your Writing Speaks - How to Make a Good First Impression

As writer, editor and specialist in the English language, Maja Rehou, founder of WordForce Communication, uses words strategically to help businesses prosper. With an unparalleled knack for language and five years managing the marketing department of a professional service firm she knows how to create marketing materials that generate outstanding results. Email subscribe@wordforce.ca to join her monthly newsletter and get a free copy of her latest publication: How to Successfully Promote Your Business through Publishing.

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